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How to Market a Roofing Company in 2026: Advanced Strategies That Actually Work

Why Roofers Are Frustrated With Marketing

Nearly 70% of roofing companies are unhappy with their SEO providers, and it’s not hard to see why. There are roughly 99,000 roofing businesses in the U.S. competing for more than $59 billion in annual revenue. Most roofers are fighting rising ad costs, unreliable agencies, and unpredictable lead flow.

By 2026, simply having a website, a Google listing, and yard signs is expected. Those are table stakes. The real challenge is standing out in a crowded market while generating affordable, consistent leads and building trust fast.

This guide skips the basics. Instead, it focuses on high-impact strategies that directly address what roofers struggle with most: wasted ad spend, slow seasons, and prospects who shop five competitors before calling back.

1. Dominate Local Online Search and Google Maps

Nearly 96% of homeowners search online for roofers, and about 40% hire the first contractor that looks trustworthy. In practice, that means the roofer who shows up first with strong reviews usually wins.

Your Google Business Profile matters more than your website homepage. Treat it like your storefront. Fill out every field, post real job photos, share updates, and keep it active. The top three Google Map listings capture about 70% of local roofing clicks, so if you are not in the Map Pack, you are mostly invisible.

Reviews are just as critical. Homeowners trust them almost as much as personal referrals, and Google heavily weighs them for rankings. Ask for reviews immediately after each job, make it easy with a direct link, and aim for both volume and quality. A profile with 100 recent five-star reviews does most of the selling before you ever answer the phone.

Beyond that, focus on hyper-local SEO. More than half of roofing search traffic comes from long-tail searches like “emergency roof leak repair in [city].” Create pages for each service area and speak directly to local conditions such as hail, coastal weather, or aging roofs. Smaller, more relevant pages often outperform big competitors trying to rank for broad keywords.

Key takeaway: If you become the most visible and best-reviewed roofer in your local market, you get the first call. In 2026, local SEO and reputation are not optional.

2. Hyper-Local Outreach: Digital Door Knocking and Storm Targeting

Roofing has always been local. The difference now is you can reach the right homes without knocking on every door.

Digital door knocking means targeting homeowners near your completed jobs or in high-need areas using email, text, or ads. For example, after finishing a roof on a street, you can contact nearby homeowners with a simple message like:

“We just completed a roof on your street and will be nearby this week if you’d like a free inspection.”

These leads often cost $3–$5 each, compared to $150 or more through paid search.

Storm targeting is another major opportunity. After hail or wind events, run hyper-local Facebook, Nextdoor, or Google ads in affected ZIP codes immediately. About 22% of roof replacements are storm-related, and homeowners tend to act quickly. Being visible in the first few days matters more than having the biggest budget.

You can also refine outreach using property data, such as home age or value, to focus on the best prospects instead of wasting time on poor leads.

Why this works: Instead of blasting an entire city, you focus on the streets most likely to convert. It lowers costs and improves close rates.

3. Use Technology and Automation to Pull Ahead

Most roofing companies are still behind on tech, which makes this a major opportunity.

Fewer than 30% of roofers use AI in marketing, so even simple tools can put you ahead. AI can help draft local content, analyze which leads convert best, and respond to inquiries instantly through chatbots or automated messaging. A fast response alone can dramatically improve conversion rates.

Technology also improves the sales experience. Augmented reality tools allow homeowners to preview shingle colors on their own house, reducing hesitation and speeding decisions. Virtual estimates and drone inspections are becoming more common and are especially appealing to homeowners who want convenience and speed.

Just as important is automation. Only about 28% of roofing companies use a CRM, yet fast follow-up is one of the biggest predictors of success. Responding within five minutes makes you far more likely to qualify a lead. Automated texts, emails, and scheduling ensure no inquiry goes cold.

If you invest in these tools, make sure you market them. Homeowners trust companies that look modern, organized, and transparent.

4. Win on Speed, Transparency, and Trust

Marketing does not stop once the phone rings. How you respond is part of your marketing.

Speed matters. Contacting a lead quickly can increase conversions dramatically. Even a short acknowledgment message is better than silence.

Transparency also matters more than ever. About two-thirds of homeowners prefer roofers who share pricing information online, yet most companies still avoid it. Even ballpark ranges or a simple cost calculator builds trust and filters out bad leads.

Trust signals do the rest. Certifications, warranties, financing options, safety practices, and professional presentation all reduce the fear of hiring the wrong contractor. Clear proposals, clean crews, and good communication turn customers into reviewers and referrers.

5. Use Content and Social Media to Stay Top of Mind

Roofing performs better on social media than most contractors expect.

Before-and-after photos, short videos, drone footage, and quick educational clips consistently outperform generic ads. Homeowners respond to real work, real crews, and real customers.

Community platforms matter too. Nextdoor and local Facebook groups are modern word-of-mouth. Being helpful, visible, and recommended by neighbors often leads to high-quality jobs without heavy ad spend.

You can also partner with local real estate agents, inspectors, or home-focused creators to tap into existing trust. Even one project can produce multiple pieces of content if you document it well.

6. Turn Past Customers Into Your Best Marketing Channel

Referrals still convert better than any other lead source. Formalize them. Offer clear incentives and remind customers you appreciate introductions.

Stay in touch after the job with seasonal tips, storm alerts, and quick check-ins. Most roofers disappear after installation, which is a missed opportunity. Maintenance programs and annual inspections keep relationships alive and create future work.

Encourage happy customers to speak up online and in community groups. A neighbor recommending you is more powerful than any ad.

Final Thoughts

Marketing a roofing company in 2026 is not about chasing every new tactic. It is about being more local, faster, more transparent, and easier to trust than your competitors.

Roofers who win will dominate local search, respond quickly, use technology to remove friction, and treat every customer as a long-term asset.

Every roof you install can lead to the next job if you market it correctly. Apply these strategies consistently, and you build a pipeline that lasts well beyond 2026.

Sources:

Why Hire a Digital Marketing Agency?

Technology moves fast. Search results change. Ad platforms change. Creative trends shift every few months. It has become easier than ever to keep digital marketing in-house. You can hire a marketer, subscribe to a set of tools, and try to handle it yourself.

So why work with an agency at all? The short answer is that in most cases it is the more effective and lower-risk path to growth. Before getting there, it is worth looking at the arguments for in-house and why they often fall apart.

The reality is that not every business should hire an agency. Some companies have the talent, leadership, budget, and infrastructure to build an effective in-house team. Others may only need a freelancer or a part-time specialist to support a specific channel. There are also agencies that over-promise, deliver generic work, or focus more on retainers than outcomes. The agency model is not flawless.

What matters is the fit. If an agency cannot produce better results, faster momentum, and greater clarity than you can achieve internally, you should not work with one. The only reason to hire an outside partner is if the data, the pace of execution, and the results justify the investment.

The case for doing it in-house

Control and proximity. An internal team is close to the brand. They hear conversations with customers, sit in on sales meetings, and react quickly to small tasks without tickets or scopes of work.

A single roadmap. Everything your marketer does supports your brand only. There is no divided attention.

Fewer external parties touching data. Some owners value the privacy and simplicity that comes with keeping everything inside the walls of the company.

If you have experienced leadership, the right talent, a realistic budget, and a clear plan, in-house can work well.

Where in-house usually breaks down

The channel landscape is wide. One person is often hired to be strategist, media buyer, SEO, content creator, analyst, and marketing technologist. Senior talent with that range is expensive, and you usually still need specialists around them. The median pay for a marketing manager in the United States was about $161,000 per year in May 2024 before benefits. That number does not include designers, copywriters, developers, or media buyers.

The tool stack becomes overwhelming. The marketing technology space passed roughly 14,000 products in 2024 and more than 15,000 in 2025. Selecting tools, learning them, integrating them, and maintaining them takes time that most small internal teams do not have.

Platforms change constantly. Google shipped multiple core ranking updates and spam updates throughout 2024. Teams working on only one brand learn slowly. Teams exposed to dozens of accounts see patterns sooner and adapt faster.

Hiring is a gamble. If your one marketer leaves, everything slows down. Recruiting, onboarding, and ramping a replacement takes months. During that time, results can slide and paid spend continues.

Creative output declines. Performance in paid channels depends on constant testing of creative, landing pages, and offers. Internal teams often get stuck reacting to requests and lose the capacity to test consistently.

The real costs add up. Beyond salary, you pay for benefits, training, tools, conferences, contractors, and point solutions. Even a lean tool stack costs a few hundred dollars per month, and that is before adding analytics, A/B testing, SEO software, and data tools.

Why an agency makes sense for most brands

Breadth from day one. An agency gives you access to strategy, channel specialists, analysts, creatives, and developers. It is the functional equivalent of several hires at the cost of one senior salary or less.

Adapting faster to change. Agencies have visibility across many brands and industries. When platforms shift or performance patterns change, they see it sooner and adjust playbooks immediately. Your brand benefits from lessons learned elsewhere.

Clear accountability. Scopes and retainers define expectations. If performance lags, you address it directly or replace the agency. Making those changes internally is slower and harder.

Systems already built. Agencies come with reporting, naming structures, QA processes, and tested operating rhythms. You skip the year or so it takes to build all of that from scratch.

Scalable support. Need to push for a seasonal campaign, expand into a new market, or rebuild creative? Agencies can scale resources up for a period of time and then normalize again. Internal teams rarely flex at that pace.

Often a lower total cost. Compare an agency retainer to the full cost of a senior marketer plus even one specialist, benefits, and a proper tool stack. In most cases, the agency route wins on speed, capability, and cost.

No single point of failure. If one strategist is out, work continues. Knowledge is documented and shared across a team.

When in-house can be the better call

To be fair, there are situations where in-house is the right move.

• You can hire multiple specialized roles, plus creative and analytics support
• You have strong marketing leadership with a track record of driving growth
• You have a stable channel mix where frequent change is unlikely
• You are willing to invest time in building systems, processes, and playbooks internally

If that describes your business, in-house will serve you well.

A practical way to decide

List the outcomes you need each quarter. Revenue targets, pipeline goals, campaigns, launches, and improvements across website, content, and ads.
Translate those outcomes into actual work hours, skills, and roles required.
Compare three options: a single senior hire plus freelancers, a full internal team, and an agency with a defined scope.
Stress test each option. Ask which setup survives if a key person leaves, if Google rolls out another major update, if Meta changes ad formats again, or if creative needs surge for a product launch.

Most companies discover the agency option gives them the outcomes they want with fewer risk points and a better balance of talent and cost.

The bottom line

Most brands do not need to build a full marketing department to compete. The landscape is too broad, the pace of change is too fast, and the cost of assembling and retaining the right mix of talent is high. A capable agency brings speed, structure, tested strategy, and the range of skills that would take years to build internally.

For the majority of companies trying to grow, hiring the right digital marketing agency is the right choice.

Voted Best Digital Marketing Agency in Denver

VEA Technologies has been recognized as one of the leading digital marketing agencies in Denver, Colorado, and beyond. Our team is proud to have earned multiple industry honors that reflect our dedication to client success, innovation, and measurable results.

We’ve been named a Top Digital Marketing Agency by Clutch, Best Digital Marketing Agency by ColoradoBiz Magazine, and Top Web Designer by UpCity. Each recognition underscores our commitment to delivering high-impact strategies and creative solutions that help our clients grow.

In addition to these awards, VEA Technologies is a SEMrush Certified Agency Partner and an official Google Partner, demonstrating our expertise in analytics, search marketing, and performance optimization.

Every project we take on is guided by our core philosophy: Visualize. Execute. Achieve. From digital advertising and SEO to web design and brand development, we focus on producing real, measurable outcomes for every client we serve.

Learn more about our award-winning services:

How Many Internal Links Per Page Are Optimal for SEO?

Internal links are essential for SEO, guiding both users and search engines through your website. The right balance of internal links on a page can boost user engagement, aid in site navigation, and improve page rankings. So, how many internal links per page are optimal for SEO? Let’s break down the essentials for an effective internal linking strategy that enhances SEO without overwhelming users or search engines.

Key Benefits of Internal Links for SEO

Internal links connect pages on your site, helping search engines understand your website’s structure and making it easier for users to navigate relevant content. Done strategically, internal linking boosts search rankings by:

Improving Page Authority: Linking to key pages distributes “link juice” or ranking power, potentially elevating the visibility of those pages in search results.
Guiding Crawlers Efficiently: Internal links help search engines discover and index your pages, especially newer or deeper pages that may be missed otherwise.
Enhancing User Experience: Thoughtful internal linking keeps users on your site longer, decreasing bounce rates and signaling content value to search engines.

With these benefits in mind, the next question is: how many internal links per page actually work best for SEO?

How Many Internal Links per Page for SEO?

The ideal number of internal links per page depends on your content’s length, site structure, and goals. General SEO guidelines suggest around 3-10 internal links for shorter content and up to 100 for longer, in-depth pages. However, quality always matters more than quantity—link only to content that truly adds value for users.

Guidelines for Internal Link Quantity

Consider Page Length: Longer pages, like 2,000-word guides, can handle more links—typically 10-15—without feeling crowded. Shorter pages (500 words or less) should aim for 3-5 links to avoid overwhelming the reader.
Prioritize Relevance: Choose links that naturally complement the topic of the page. Each link should serve a clear purpose, leading users to related, valuable content. Irrelevant or excessive links can harm user experience and distract from your main message.
Align with Site Structure: Effective internal linking follows your site hierarchy. Connect lower-level pages with high-value or “pillar” pages to strengthen SEO. A seamless internal linking structure makes it easier for users to find top-priority pages and helps search engines understand the importance of each page.

Best Placement for Internal Links

Where you place internal links on the page is as important as how many you include. Proper placement enhances engagement and keeps readers exploring relevant content, signaling positive user interaction to search engines.

Anchor Text Optimization

Anchor text, or the clickable text of a link, should be descriptive and specific to the linked page’s topic. Avoid generic phrases like “click here”; instead, use keywords that match the destination page’s content. Thoughtful anchor text not only boosts SEO but also makes the link’s value clear to users.

Contextual vs. Navigation Links

Links placed directly in the content (contextual links) typically get more engagement than those in sidebars or footers. Contextual links also help Google understand the topic relationships between pages, which can strengthen rankings. Place most of your internal links within the main body of the content to maximize both SEO impact and user interaction.

Navigation Links: Include your high-value pages in your main navigation menu to ensure they’re easily accessible. While these links may not carry as much SEO weight as contextual links, they improve user flow.
Footer Links: Use the footer for links to secondary pages like contact info or policies, which may be less essential for SEO but still useful for user navigation.

Avoiding Common Internal Linking Mistakes

While internal linking can benefit SEO, too many links or poorly placed links can backfire. Avoid these common mistakes to keep your internal linking strategy strong:

Overloading with Links: Crowding a page with too many links dilutes their value and can create a distracting experience. Stick to the most relevant links that enhance the user journey.
Using Irrelevant Anchor Text: Avoid using anchor text that is too vague or unrelated to the linked content. Each link should have descriptive anchor text that matches the topic of the destination page.
Linking to Low-Value Pages: Linking to outdated or low-value content doesn’t help users or SEO. Focus on directing traffic to high-quality pages that bring real value to visitors.
Orphaned Pages: Orphaned pages, or pages with no links pointing to them, can go unindexed by search engines. Regularly review your site to identify and link to any orphaned pages to ensure all important content receives attention.
Neglecting Link Maintenance: If you add or remove content, check that your internal links remain accurate. Broken links frustrate users and can hurt SEO. Schedule routine link audits to maintain a strong linking structure.

Practical Internal Linking Best Practices for SEO

To make the most of your internal linking, focus on a strategy that emphasizes relevance, user experience, and search engine visibility. Here’s a quick rundown of best practices:

Use Relevant, Descriptive Anchor Text: Anchor text should be descriptive and directly related to the linked page’s topic.
Link Strategically Within Content: Place most links within the body of the content to keep users engaged and guide search engines.
Highlight High-Value Pages: Link frequently to cornerstone content or pillar pages that represent your most important topics.
Regularly Audit Internal Links: Check for broken links and update any outdated connections to ensure your site remains user-friendly and search engine compliant.

How Many Internal Links Per Page SEO Strategy Recap

Finding the best number of internal links per page depends on your page length, site structure, and SEO goals. For most websites, 3-10 internal links work well on shorter pages, while 10-15 links can suit longer pages. Always focus on relevancy and user experience when linking internally. Strategic internal linking helps users navigate your site, assists search engines in indexing pages, and strengthens site authority overall.

Does the Number of Elementor Containers Affect SEO Performance?

If you’re using Elementor to build a website, you’re likely focused on speed, user experience, and SEO. Elementor containers organize a page’s content effectively, but does the number of Elementor containers affect SEO performance? Here, we’ll look at how container count influences page load speed, HTML structure, and user engagement, and why these factors impact SEO.

Understanding Elementor Containers

Elementor containers are essential for structuring and organizing content on a page. Each container can hold elements like text, images, and videos, allowing you to create a visually engaging experience. However, every container you add introduces more HTML and CSS, which can slow down your site. If the number of Elementor containers affects SEO, it’s largely due to how they impact speed, HTML cleanliness, and overall user engagement.

Too Many Containers Slow Down Page Speed

Page speed is a known ranking factor for Google, so it’s crucial for SEO performance. Each Elementor container increases the file size of your page and adds CSS and JavaScript, which creates additional server requests and slows loading. Pages with too many containers generally load slower, which hurts SEO.

How Containers Affect Load Speed

With each container, your page’s HTML file size grows, meaning the browser has to load more elements before displaying the page. These extra elements impact load time, and search engines penalize pages that load slowly. Use only the containers necessary to organize your content effectively—reducing unnecessary containers can directly improve load speed and boost SEO.

Impact on HTML Structure and Crawling

A well-organized HTML structure makes a page easier for search engines to crawl and index. Too many containers can clutter your HTML, creating complex nesting that confuses crawlers. By limiting the number of Elementor containers, you simplify the page’s HTML, helping search engines find and prioritize important content.

Maintaining a Clean HTML Layout

A clean HTML layout improves crawler readability, which can positively impact SEO. Search engines rely on a clear structure to identify key sections like headers, main content, and footers. Reducing container count keeps your HTML simpler, so crawlers can easily navigate your page.

Does Container Count Affect User Engagement?

User engagement metrics, like bounce rate and time on page, influence SEO performance. Pages that load quickly and are well-organized keep users engaged. Too many containers can disrupt layout consistency and make a site load slower, both of which can drive users away and hurt SEO.

Optimizing for Mobile Users

Excessive containers can complicate mobile responsiveness. A smooth mobile experience keeps users on your site longer, signaling positive engagement to search engines. Too many containers, however, can result in layout issues and slower mobile performance. By using a minimal container approach, you improve the mobile experience and indirectly boost SEO.

Elementor Containers and CSS Complexity

Each container adds to CSS complexity, and over time, this can slow down your page and create rendering issues, especially on slower devices. Minimizing the number of containers also reduces the amount of CSS, allowing pages to load faster.

Simplifying CSS for Better Load Speed

Fewer containers mean simpler CSS rules, which leads to faster CSS rendering. Excess CSS slows down load time and can cause rendering conflicts, which affects user experience and SEO. A simpler CSS structure ensures faster page loading and fewer potential issues on different devices.

Balancing Design and SEO Performance

Does the number of Elementor containers affect SEO? Yes, it can. While containers are essential for a well-organized layout, using too many of them can negatively impact speed, HTML structure, and user experience. For SEO performance, aim to balance design with speed and simplicity by keeping container use to a minimum.

Use Containers Wisely

Add containers only when they contribute directly to the page’s design or functionality. For complex layouts, consider using flexbox containers or grids instead of adding nested containers. This approach keeps your HTML cleaner and helps your page load faster, making it easier for search engines to interpret and rank.

Prioritize Simplicity for Better Results

Overloading a page with containers might make it visually appealing, but it can slow down your site and hurt SEO. Use only the containers needed for essential design, and keep user experience at the forefront. By simplifying your layout, you improve SEO while still delivering an engaging and responsive design.

Fewer Containers, Better SEO Performance

If you’re ready to take your Elementor site’s SEO to the next level, reach out to VEA Technologies for expert guidance. Our team specializes in creating high-performing, SEO-friendly websites that load faster, rank higher, and engage users more effectively. Whether you need help with layout optimization, SEO strategy, or a complete site overhaul, we’re here to help you achieve results. Contact us today to see how VEA Technologies can streamline your site and elevate your online presence.

Should You Make Your Blog Title the H1?

Your H1 tag, which is the main heading on a web page, has a powerful influence on SEO, guiding both search engines and readers. The H1 should often match your blog title because it’s the best way to introduce the content of the page. Let’s explore why using your blog title as your H1 makes sense for SEO and user experience.

Why Your H1 Should Be The Blog Title for SEO

The H1 tag is the primary heading of any web page and serves as the main signpost for both readers and search engines to understand what the page is about. Structuring your H1 to reflect the blog title provides clarity. When search engines “read” your page, they rely heavily on the H1 to interpret the topic. If your H1 and blog title align, you’re making it clear to search engines exactly what information your page delivers, which can lead to better rankings and more relevant traffic.

But why does this matter? The H1 tag helps your page show up for search queries that closely match the H1. Since your blog title likely reflects the main idea or keyword you’re targeting, making it your H1 increases your chances of ranking higher for that keyword. That said, while the H1 and blog title are often the same, the meta title brings another layer of optimization to your strategy. Understanding the difference between a meta title and a title—and how to tailor each—can help you refine your SEO efforts even further.

Meta Title vs. Title: How to Differentiate Them and Why It Matters

When creating web content, it’s easy to confuse the meta title with the page title (or H1), but they serve distinct purposes. The meta title appears in search engine results and browser tabs, acting as a clickable headline that entices users to visit your page. In contrast, the title—often identical to the H1—functions as the main heading on the actual webpage, guiding readers and reinforcing the page’s purpose.

While it’s acceptable for the meta title and H1 to match, there’s strategic value in keeping them different. A meta title can be crafted to focus on click-through appeal, incorporating power words or phrases that might not fit seamlessly into the H1. For example, if your H1 is “Garage Door Repair in Columbia, MO” the meta title could be “Garage Door Repair in Columbia, MO | Open 24/7.”

This distinction allows the H1 to remain concise and reader-focused, while the meta title takes a more promotional angle, maximizing your page’s visibility in search results.

Aligning Your Keywords for Stronger SEO

Search engines use the H1 as a guidepost to determine the relevance of a page to a user’s search query. By ensuring the H1 is the blog title and includes your primary keywords, you’re reinforcing the connection between your content and those keywords. This straightforward alignment helps search engines easily identify your page’s relevance, making it more likely for you to appear in relevant search results.

Say you’re targeting the keyword “HVAC maintenance tips.” If that phrase appears in both your blog title and your H1, you’ve amplified your SEO advantage. This strategic consistency signals to Google and other search engines that your page directly addresses the query “HVAC maintenance tips,” boosting your chances of ranking for that term.

User Experience: Clarity from First Glance

Let’s talk about the user side of things. When a reader lands on your blog, they expect clarity right from the start. If the H1 matches the blog title, it sets an immediate expectation. Visitors can quickly confirm they’re in the right place and can dive into the content without second-guessing. On the other hand, if your H1 doesn’t match the blog title, readers may feel confused or uncertain, leading to higher bounce rates.

Additionally, matching your blog title with your H1 streamlines the reading flow. Readers appreciate knowing that the title they clicked on matches what they’re about to read. They’re more likely to stay and engage with your content if they feel confident they’re getting exactly what they came for.

SEO Benefits of Using the Blog Title as H1

Improved Relevance: The clearer your H1 is, the more likely Google will deem your content relevant to specific search queries. An H1 that matches the blog title strengthens the relevancy of your page for that search.
Boosted Click-Through Rate (CTR): When users search for a topic and see that your page title (and therefore H1) matches their query exactly, they’re more likely to click on it. This increased CTR can lead to higher rankings, as Google often interprets high engagement as a signal of quality.
Enhanced Keyword Focus: Search engines prioritize consistency. If your page title, H1, and introductory content all align with your target keyword—such as “should H1 be blog title for SEO”—you’re stacking the odds in favor of ranking for that term.
User Retention and Engagement: Matching the H1 to the blog title assures users they’re in the right place, which can keep them engaged. The longer users stay on your page, the more valuable Google considers your content.

Common Misconceptions About H1 Tags

“Multiple H1 Tags Improve SEO”

Some argue that having multiple H1 tags helps SEO, but that’s not the case. Each page should have only one H1 tag to avoid confusing search engines. Stick to one H1 and make it count by aligning it with the blog title for clarity and focus. If you have other important points or sections, use H2 and H3 tags to break down the content logically.

“Changing the H1 for Each Section Boosts Search Ranking”

It’s tempting to alter your H1 across different sections of the blog, but that can dilute your main message. Use your H1 once at the top to introduce your core idea. Then, use H2 and H3 tags to support the H1 and provide structure, guiding both readers and search engines through your content without confusion.

“The H1 Tag Isn’t Essential for SEO”

Some believe that other elements like meta tags or image alt text outweigh the importance of an H1. While these elements do matter, the H1 still carries significant weight. A well-structured H1 that aligns with your blog title can anchor the content, helping search engines interpret your page more effectively. Neglecting it is like starting a story without a title—your audience, and Google, might struggle to understand the main point.

How to Optimize H2 and H3 Tags After Setting Your H1

Once you’ve set your H1, organizing the rest of your content with H2 and H3 tags becomes essential. Here’s how:

Use H2s for Major Points: Each H2 should introduce a main idea that supports the H1. These tags give structure and depth, helping readers and search engines follow your argument logically.
1. Example: If your H1 is “The Ultimate Guide to HVAC Maintenance,” an H2 could be “Why Regular HVAC Maintenance Matters.” This major point sets the stage for discussing specific benefits like energy efficiency, cost savings, or system longevity.
Leverage H3s for Sub-Sections: If you’re covering multiple points under one H2, break them down with H3 tags. This extra layer of organization keeps readers engaged and helps search engines understand how your content fits together.
1. Example: Under the H2 “Signs Your HVAC System Needs Maintenance,” your H3s could be:
  1. “Uneven Temperatures in Different Rooms”
  2. “Strange Noises Coming from the System”
  3. “Higher Than Normal Energy Bills”
Include Keywords Naturally: Add relevant keywords in your H2 and H3 tags, but avoid stuffing. Search engines value natural, readable content, so focus on creating an enjoyable flow while incorporating keywords.
1. Example: Under the H2 “HVAC Maintenance Tips for Homeowners,” you might use H3s like:
  1. “How to Change Your HVAC Filters Effectively”
  2. “Seasonal HVAC Maintenance Checklist for Better Performance”
Make Use of Lists and Bullet Points: Structured lists or bullet points enhance readability, especially under H2 and H3 headers. They break up long sections, making it easy for readers to scan and find key information quickly.

Practical Tips for Crafting Effective H1 Tags

Keep It Clear and Concise: Aim for an H1 that is short, punchy, and to the point. Avoid complex wording or filler phrases; clarity is king.
1. Example: Instead of “Everything You Need to Know About Heating, Ventilation, and Air Conditioning Systems for Your Home,” try “HVAC Systems: Everything Homeowners Should Know.”
Include Your Target Keyword: Ensure your primary keyword, like “HVAC maintenance,” is in the H1. This alignment will help your page rank for that term.
1. Example: If our target keyword is “HVAC Maintenance Tips”, we can include the target keyword in our H1 while still keeping the H1 clear and concise, like: “Affordable HVAC Maintenance Tips for Every Season.”
Be Direct: Your H1 should tell the reader exactly what they’ll learn from the article. Avoid vague language; a direct H1 builds trust with both readers and search engines.
1. Example: Instead of “Better HVAC Services,” try “How to Choose the Best HVAC Services for Your Home.”
Stay Unique: Each page on your site should have a unique H1. Don’t copy H1s from other articles or pages, even if the topics are related. Google rewards original content.

H1, Title, and Meta Title Cheat-Sheet:

Element	Definition	Can it be the same as others?	Recommendation
Title	The page name or label, often used interchangeably with the H1 and visible on the webpage itself.	Can be the same as the Meta Title and H1.	Keep it aligned with the H1 to maintain clarity and relevance for users.
Meta Title	The title tag displayed in search engine results and browser tabs; designed to drive clicks.	Can be different from the Title and H1.	Use this for marketing appeal by adding modifiers like “Affordable,” “Best,” or location-specific phrases.
H1	The main heading of the page content, visible to users, and critical for SEO to define the page’s topic.	Can be the same as the Title but should differ slightly from the Meta Title for strategic SEO optimization.	Ensure it is concise and keyword-focused, directly aligning with the content’s primary topic.

Make Your H1 the Blog Title for SEO Wins

In almost every case, using your blog title as the H1 is the best approach. It’s a simple way to signal the main topic of your content, helping search engines rank you appropriately while giving readers the clarity they need. By matching your blog title to your H1, you make a strong first impression, capture attention immediately, and strengthen the SEO of your page. So, should H1 be blog title for SEO? Yes, it’s a straightforward and effective way to enhance your rankings and user experience.

The Power of Programmatic and Over The Top Advertising: A Comprehensive Guide for Marketing Managers

The digital advertising landscape is continually evolving, and one of the most significant advancements in recent years is the rise of programmatic and Over The Top (OTT) advertising.

As a marketing manager, understanding these concepts and leveraging them can significantly enhance your advertising strategy.

Understanding Programmatic Advertising

Programmatic advertising automates the buying and selling of digital ad space, making the process more efficient and effective. It eliminates the need for manual ordering, setting up, and reporting on ads, which can be time-consuming and unreliable. Programmatic advertising platforms, such as Publift, streamline this process, allowing businesses to advertise on digital screens more effectively.

Programmatic advertising works by connecting publishers, who have ad space (or ad inventory) to sell, with advertisers who want to buy that space to promote their brand. When an advertiser wants to launch a digital campaign, they use a Demand-Side Platform (DSP) to automate the buying of ad impressions. The DSP ensures the ads are aimed at the right audience by using a Data Management Platform (DMP), which manages audience data.

When a person within the advertiser’s target audience lands on a publisher’s website, the website sends an ad request to the Supply-Side Platform (SSP). The SSP runs an auction among its buyers, and the DSP uses its data to evaluate the ad and decide a bidding price. This process, often referred to as Real-Time Bidding (RTB), takes just 100 milliseconds to complete.

The Benefits of Programmatic Advertising

Programmatic advertising offers numerous benefits for both advertisers and publishers. For advertisers, it provides the ability to scale, offering a large audience reach by purchasing ad space from any available ad inventory. It also offers real-time flexibility, allowing advertisers to make real-time adjustments to ads based on their impressions. Programmatic advertising provides efficiency, streamlining the process and serving more relevant ads through targeting.

For publishers, programmatic advertising simplifies the selling of advertising space and optimizes ad sales with automation tools. It also allows for better communication and collaboration with advertisers, ensuring mutual benefit. Additionally, it ensures relevancy, serving visitors with ads that are relevant to them.

Over The Top (OTT) Advertising

OTT advertising is another powerful tool in the digital advertising arsenal. OTT refers to content providers that distribute streaming media directly to viewers over the internet, bypassing traditional cable or satellite television platforms that traditionally control the distribution of such content.

OTT advertising allows marketers to reach their audience on platforms they are increasingly using to consume content. It offers precise targeting capabilities, allowing advertisers to reach specific demographics based on viewing habits, interests, location, and more. OTT advertising provides detailed analytics, enabling advertisers to measure the effectiveness of their campaigns and adjust accordingly.

The Power of Real-Time Placements and Audience Targeting

One of the most significant advantages of programmatic and OTT advertising is the ability to purchase placements in real-time and target audiences more precisely. This real-time bidding system allows advertisers to bid on ad space in real-time, ensuring they only pay for ads that are actually viewed by their target audience.

Advanced targeting capabilities allow advertisers to segment their audience based on various factors such as demographics, interests, online behavior, and more. This ensures that ads are served to the most relevant audience, increasing the likelihood of engagement and conversion.

Invest in Programmatic and OTT Advertising with VEA

Programmatic and OTT advertising represent a significant shift in the digital advertising landscape. They offer numerous benefits, including efficiency, scalability, precise targeting, and real-time placements. As a marketing manager, understanding and leveraging these tools can significantly enhance your advertising strategy and drive better results for your business.

By staying informed about the latest trends and best practices, you can ensure that your advertising efforts are as effective as possible. Reach out to the experts at VEA Technologies. to get learn more about how these types of advertising can help your business grow.

Do Website Behavior Metrics Affect Your SEO Metrics?

Search engine optimization (SEO) takes time. You build a site and hope that it will climb the rankings to become one of the most popular search results when people are looking for a product or service like yours

Some people get frustrated that they don’t immediately see the results they want. This can even make them jump ship from an SEO strategy that is working and would eventually put them at the top ranking.

How do you know whether your SEO strategy is working when it doesn’t immediately put you at the top of the rankings? One way is to look at the website behavior metrics of your site visitors. If the SEO metrics look good, then your SEO strategy has put you on the right track to climb to the top ranks and stay there. Here are the numbers to check.

Click-Through Rate

Google’s business is giving people the best search results. How do they know which ones are the best? One way is with the click-through rate (CTR). This is the measurement of how often people will choose your website when it’s presented in a list of search results. As a number, it’s the number of times someone clicks on your website divided by the number of times your website appears in the search results, usually presented as a percentage.

However, in SEO terms, it’s a little more complicated. From decades of analyzing SERPs (search engine results pages), Google knows that the CTR depends heavily on your position in the SERPs. For example, the top-ranked search result typically has a CTR of 25-30%, while the second-ranked position typically has a CTR of around 15%. If Google notices a top-ranked search result is underperforming while the second-ranked result is overperforming, Google may move the one up and the other down in the future.

Time on Site

But the search engines have learned that CTR isn’t the only measure of a site’s usefulness. People might click on a site and realize it’s not at all what they thought, or that it doesn’t include the vital data they’re looking for. These people are going to quickly close or back out of the site.

To account for this, search engines use the length of time that visitors spend on your site as another measure of the quality of your site and its fitness for its ranking. The longer people spend on your site, the better you’re going to rank.

So you need to make sure you’re doing everything you can to increase the time spent on site. Part of this is providing a good user experience with sensible design. You can also increase time on site by providing interactive opportunities, such as media to watch and other engaging elements on the site

Pages Visited

Time on site proves to the search engines that the clicked-on page is valuable. But pages visited proves something even more important: that your site has more valuable content. This is a big deal.

Having one quality page on your site is good, and it makes the search engines want to keep promoting that page. But if you have multiple quality pages, the search engines might want to promote all your pages, especially for related searches. There are two metrics to look at here: bounce rate and pages per visit. Bounce rate is what percentage of visitors leave your site without visiting another page. Pages per visit is the average number of pages that visitors view before leaving.

You want to have the bounce rate low, ideally under 40%, and the pages per visit high. Do this by making sure visitors can see related content they might be interested in, either by having related content images on the page or by building internal links into your content. Of course, this means that you have to have enough quality related content to link to, which can take time to accomplish.

What about Social Media?

Another type of user behavior you might be wondering about is social media engagement. Tagging your company or sharing your content is a user behavior that seems like it should improve your ranking. The answer is complicated.

Currently, the belief is that users sharing your content on social media doesn’t directly improve your ranking. However, there is a high correlation between good social media engagement and high search ranking, so there are likely indirect connections.

Get a Quality Site That Inspires Users

Your website is the key to performing well on these important metrics. A website that is well-built with engaging content, easy navigation, and pleasant design will not only perform well today, but will continue to perform well, despite algorithm changes and the fickle will of the searching public.

To learn how we can help you build a quality site that performs well not just today, but in the future, please contact VEA Technologies today: We are your Denver SEO Agency.

Improved SEO Rankings Really Matter for 2023

As the digital world continues to grow, small businesses are facing the challenge of a steadily rising cost of digital advertising.

This is where the importance of Search Engine Optimization (SEO) comes in, as it offers a cost-effective solution for businesses to improve SEO rankings, reach their target audience, and drive traffic to their website.

SEO is the practice of optimizing a website to rank higher in search engines like Google and Bing, which can lead to increased organic traffic and improved online visibility. With the rise in the cost of advertising, it is becoming more critical for small businesses to invest in their SEO efforts in order to maintain their online presence and stay competitive.

Onsite SEO Still Matters

In 2023, the focus of SEO activities will be on creating a seamless user experience, building high-quality backlinks, and producing high-quality content that is relevant and valuable to users. These efforts will help businesses to rank higher in search results, reach a wider audience, and ultimately drive more traffic to their website. Another key aspect of SEO is website behavior analysis, which involves tracking and analyzing how users interact with a website. By monitoring metrics such as page views, bounce rate, and time on site, businesses can gain valuable insights into how users are engaging with their website and make improvements to enhance their online experience.

Local Optimization

One of the biggest drivers of SEO performance in 2023 is local SEO. This involves optimizing a website for specific geographic locations, making it easier for local users to find a business online. Local SEO is crucial for small businesses, as it enables them to reach a more targeted audience and increase their online visibility.

Social Media

Social media is also playing an increasingly important role in SEO, as social signals (such as likes, shares, and followers) are now a factor in search engine rankings. Small businesses should be leveraging social media platforms to promote their content and engage with their audience, as this can help to increase their online visibility and drive more traffic to their website.

Increased Cost of Online Advertising

The cost of digital advertising is continuously rising, making it increasingly important for small businesses to invest in their SEO efforts. By focusing on creating a seamless user experience, building high-quality backlinks, producing high-quality content, and leveraging social media, small businesses can improve their online visibility, reach a wider audience, and ultimately drive more traffic to their website. With the right SEO strategy in place, small businesses can reduce their long-term cost of advertising and stay competitive in the digital world.

Improve Your SEO Rankings With Help from VEA

The SEO experts at VEA Technologies know that organic search optimization is successful when you truly understand your audience, do the research to discover the information they’re interested in, and present your brand’s story in a way that is easy to consume on any device. Let us help you improve your SEO ranking.

How To Choose the Right Digital Marketing Partner

In today’s digital age, choosing the right digital marketing partner is crucial for the success of a business.

With so many options available, it can be difficult for business owners to determine which company is the best fit for their needs. To help make this decision easier, there are several key questions to ask when selecting a digital marketing partner. ervices.

What Are Their Offerings?

First, it’s important to consider what the team can offer. When evaluating a digital marketing firm, consider the services they provide and whether or not they have the experience and expertise necessary to meet your specific marketing goals. Some of the most common services offered by digital marketing firms include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. It’s also important to consider whether the firm specializes in your specific industry or niche, as this can have a significant impact on their ability to drive results.

What Is The Cost?

Another important factor to consider is price or cost. The cost of digital marketing services can vary greatly from one firm to another. However, it’s important to remember that the lowest cost is not always the best option. Rather, consider the value a firm provides for the price they charge. For example, a higher cost firm may offer more comprehensive services or have more experienced staff, which could result in a higher return on investment (ROI).

Do They Showcase Past Work?

It’s also important to consider a firm’s proven track record or portfolio. Look for firms that have a strong reputation in the industry and have a proven track record of delivering results for their clients. This can be assessed through case studies, client testimonials, and other sources of feedback. If possible, consider reaching out to current or former clients to get an inside look at their experience with the firm.

Are There Any Red Flags?

It’s important to be aware of red flags when selecting a marketing firm. Negative reviews, high client turnover rates, and limited case studies or testimonials are all warning signs that a firm may not be the best fit for your business. It’s also important to look for firms that are transparent about their process and can provide clear and concise answers to your questions.

Pro Tip:

We often consider it a red flag when firms require annual commitments on new engagements. No one can predict what will happen economically or in your industry over the next 12 months and we believe in proving ourselves and our value month over month to maintain a healthy partnership vs. relying on a contract that you can’t get out of.

Choosing The Right Partner

Choosing the right digital marketing partner is an important decision for business owners. When selecting a firm, consider what they can offer, their cost, their proven track record, and whether they have any red flags. By weighing these factors, you can select a firm that will provide the services and results you need to succeed in today’s competitive digital landscape.

We try to be as transparent as possible and provide a number of detailed case studies on our website so you can make the most informed decision when choosing a digital marketing company to work with. If you have questions about our processes, costs, or any of the topics discussed above, don’t hesitate to reach out to the VEA team for a free strategy call to learn more about how we would approach helping your business grow.