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Digital Marketing News, Insights, and More!

Stay up to date on the latest trends in the digital marketing space!

Whether you are a brick and mortar or a fully digital e-commerce store the need for a sound digital strategy is key to your success. Check out our many resources to brush up on your knowledge and take on the digital world!

Marrying Web Design and User Experience

Marrying Web Design and User Experience

Sometimes you have an idea for your website design that is so magnificent, so groundbreaking, so astounding that we absolutely cannot use it. We...

Getting the Most Out of Your Facebook Ads

Getting the Most Out of Your Facebook Ads

Facebook remains the most popular social media platform. Unfortunately, it can also be a terrible sink for your advertising dollars. Here are some of the keys to running a successful Facebook ad campaign.

Google Ads and Diminishing Returns on PPC

Google Ads and Diminishing Returns on PPC

Google Ads can be a great way to reach new potential customers. However, there’s a problem: it’s not always fully scalable. As with most advertising, pay-per-click (PPC) ads are subject to the law of diminishing returns

Do Blogs Really Help With SEO?

Do Blogs Really Help With SEO?

Blogs are a standard part of SEO strategies, and have been for more than a decade. But do they really work? Yes! Even today blogs are a critical part of SEO. Here’s how they improve your SEO.

How Ads Help Your SEO Campaign

Organic SEO can yield tremendous results. But that doesn’t mean you shouldn’t also have a paid ad campaign. In fact, paid ads are a critical support to your SEO efforts.