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Where to Start With PPC Advertising

Where to Start With PPC Advertising

Where to Start With PPC Advertising PPC is short for pay-per-click advertising. While organic SEO (search engine optimization) tries to get visitors to your website by creating content that will show up on the search engines, PPC gets people to your website by paying...
Website Behavior Metrics and How They Affect Your SEO

Website Behavior Metrics and How They Affect Your SEO

Website Behavior Metrics and How They Affect Your SEO Search engine optimization (SEO) takes time. You build a site and hope that it will climb the rankings to become one of the most popular search results when people are looking for a product or service like yours...
Why WordPress Is Better for Your Business Than Wix or SquareSpace

Why WordPress Is Better for Your Business Than Wix or SquareSpace

Why WordPress Is Better for Your Business Than Wix or SquareSpace If you are to survive in the modern marketplace, your business needs a website. The current pandemic has made it clear that the ability to communicate with customers via the Internet is critical for...
Why and How You Should Do a Digital Marketing Audit

Why and How You Should Do a Digital Marketing Audit

Why and How You Should Do a Digital Marketing Audit You might be happy with your current digital marketing. But are you sure you couldn’t be doing better? Are all your marketing dollars being well-spent? Or are some of them being wasted that might be better...
Marrying Web Design and User Experience

Marrying Web Design and User Experience

Marrying Web Design and User Experience Sometimes you have an idea for your website design that is so magnificent, so groundbreaking, so astounding that we absolutely cannot use it. We know it’s disappointing, but it’s often for the best. That’s...
Getting the Most Out of Your Facebook Ads

Getting the Most Out of Your Facebook Ads

Getting the Most Out of Your Facebook Ads Facebook remains the most popular social media platform, and it’s also become one of the most powerful ways for businesses to reach current and new customers. The potential for return is huge–a small ad spend can...