You already understand the importance of reaching potential customers through online channels.

While Search Engine Optimization (SEO) is a crucial component of any online marketing strategy, it can often take time to see results. That’s where Google Ads can help. Integrating Google Ads with your SEO efforts can provide several benefits and help you reach your target audience more effectively.

A common question we are asked is, “will running Google Ads have a direct impact on my organic ranking?”

The short answer is no; however, there are a lot of ways that the two efforts support each other and can push the efficiency of your overall marketing budget forward.

Google Ads and SEO: How They Work Together

Google Ads is a pay-per-click (PPC) advertising platform that allows you to display your ads at the top of search engine results pages for specific keywords. When someone clicks on your ad, you pay a fee. This provides a fast and effective way to reach potential customers and drive traffic to your website.

SEO, on the other hand, focuses on optimizing your website to rank higher in organic search results. This includes tactics such as keyword research, content creation, and technical optimization. While SEO is a long-term strategy that can take time to see results, it can provide a more sustainable source of traffic and result in higher search engine rankings in the long run.

The Benefits of Integrating Google Ads and SEO

• Increased Traffic

  Running Google Ads alongside your SEO efforts can help increase your overall traffic and provide a faster source of qualified leads. This can help you reach your target audience more effectively and boost your rankings faster.

• Improved Visibility

  By displaying your ads at the top of search engine results pages, you can improve your visibility and reach potential customers who may not find your website through organic search results.

• Increased Awareness

  Running Google Ads alongside your SEO efforts can help increase your overall traffic and provide a faster source of qualified leads. This can help you reach your target audience more effectively and boost your rankings faster.

• Better Targeting

  Google Ads allows you to target specific demographics, locations, and even interests, enabling you to reach potential customers who are most likely interested in your products or services.
  faster.

• Improved ROI

  By integrating Google Ads with your SEO efforts, you can improve the return on investment (ROI) of your online marketing efforts, which will help you maximize the impact of your marketing budget and achieve better results.

Tips for Integrating Google Ads with Your SEO Efforts

• Use Relevant Keywords

  When setting up your Google Ads campaign, be sure to use relevant keywords that match your website’s content to improve your ads’ relevance and drive more qualified traffic to your website.

• Monitor Performance

  Regularly monitor the performance of your Google Ads campaign to see what’s working and what’s not. This will help you optimize your campaigns and improve your results.

• Test Different Ad Formats

  Experiment with different ad formats, such as display ads, video ads, and carousel ads, to see what works best for your target audience.

• Track Your Results

  Use analytics tools to track your results and see how your Google Ads campaigns are affecting your website traffic, conversions, and rankings.

Start Google Ads with Help from VEA

Integrating Google Ads with your SEO efforts can provide a number of benefits and help you reach your target audience more effectively. By following these tips, you can improve the performance of your online marketing efforts and achieve better results. Whether you’re a small business or a large corporation, Google Ads can help you reach potential customers and grow your business. Ready to get some help from the pros? These are all steps that our team at VEA takes and more when evaluating your online advertising activities. Request a quote today!

Social media marketing and Facebook advertising can be powerful tools for businesses looking to reach a targeted audience, but it’s important to understand the costs and potential issues that can arise.

In this article, we’ll take a look at how expensive Facebook ads are compared to other digital advertising options, as well as some of the challenges that companies may face when advertising on the platform.

The Cost of Facebook Advertising

First, let’s talk about the cost of Facebook advertising. In general, Facebook ads are relatively inexpensive compared to other digital advertising options. The average cost-per-click (CPC) for a Facebook ad is around $1.72, although this can vary depending on the industry, target audience, and other factors. This is much lower than the average CPC for Google AdWords, which is around $2.32. However, it’s worth noting that the cost of a Facebook ad can increase significantly if you’re targeting a very specific or competitive audience.

One thing to consider when comparing the cost of Facebook advertising to other social media marketing options is the potential for fraudulent clicks. While Facebook has implemented measures to prevent fraudulent activity on its platform, it’s still a problem that can affect businesses advertising on the site. Fraudulent clicks occur when someone clicks on an ad with the intention of artificially inflating the ad’s performance metrics or generating revenue for the person committing the fraud. This can drive up the cost of an ad campaign, as businesses are paying for clicks that are not from real potential customers.

Ad Fatigue

Another issue that companies may face when advertising on Facebook is ad fatigue. This refers to the phenomenon where users become less responsive to an ad after seeing it multiple times. To combat this, businesses may need to constantly create new social media marketing ads or target new audiences, which can drive up the cost of their advertising efforts. In addition to the potential for fraudulent clicks and ad fatigue, companies may also encounter issues with ad targeting on Facebook. The platform allows businesses to target specific audiences based on a wide range of factors, including location, age, interests, and behaviors. However, there have been instances where companies’ ads have been shown to the wrong audience or where their targeting was too broad, leading to ineffective social media marketing ad campaigns.

Should I Be Advertising on Facebook?

Despite these potential challenges, social media marketing through Facebook advertising can still be a cost-effective and effective way for businesses to reach their target audience. One of the key benefits of advertising on the platform is the ability to target specific groups of users, which can help to ensure that your ads are being seen by the people most likely to be interested in your products or services.

Run Facebook Ads with VEA

Facebook advertising can be a powerful tool for businesses looking to reach a targeted audience, but it’s important to be aware of the potential costs and issues that can arise. While the average cost of a Facebook ad is generally lower than other digital advertising options, the potential for fraudulent clicks and ad fatigue can drive up the cost of an ad campaign. However, don’t let that scare you away. With careful planning and monitoring, businesses can effectively use Facebook advertising to reach their target audience and achieve their marketing goals. VEA Technologies has a skilled team ready to help you create, implement, and monitor social media marketing, including Facebook Ads, for your business. Reach out to request a quote or to schedule a meeting.

VEA Technologies Awarded Best Digital Marketing Firm by ColoradoBiz

We are excited to share that we were recently named the Best Digital Marketing Firm in Denver, CO, under the “Best of Professional Services 2022” by the ColoradoBiz Magazine!

This statewide magazine covers companies, trends, issues, and people impacting the Colorado business community. This is an exciting award to win for us as we were nominated and voted for by our amazing clients. We greatly appreciate the support from our partners and clients.

Who Is the Best Digital Marketing Firm in Denver, CO?

You all said we were the best, so we’re running with it! VEA Technologies is a collective of digital experts with a wide range of skills, expertise, and experience that is committed to the success of their clients as much as their own success. So in a way, each VEA client gets a little piece of the glory as well.

We have provided full-service digital marketing and web design services since 2016 in the Denver Metro Area, but have also supported clients nationally and globally. This award comes after an amazing two years of performance with our campaigns throughout the trying times of the pandemic. Many companies became more reliant on online leads and the complexity of our services helped them not only stay open, but grow through the period.

How Is VEA Different From Other Marketing Agencies?

VEA is different because our people and our approach are different. The word “VEA” means to be different yet not isolated – to be exquisitely distinctive and attractive to those that love something new. We approach each client as a unique case and use a mix of science and creativity to improve the strategy and campaign performance month over month. This attention to detail and willingness to learn and try new things is what has made us and our clients successful.

What Is It Like To Be A VEA Technologies Client?

When you choose to put the success of your business in the hands of VEA Technologies, you get more than just a marketing company. You get a partner who is invested in taking your company to the next level. Our full-service team gets to know your business inside and out so that we can facilitate long-term growth, not just short-term results.

Work With The Best

Together we will take your business to the next level. Services we provide include:

• Web design
• Web hosting
• Branding
• Video production & animation
• SEO
• PPC
• Social Media advertising
• PR
• Email Marketing
• Display Advertising
• Programmatic Advertising
• Consulting Services

Reach out today!

Visit the website
Give us a Call
Send us an email

The Manifest announced that VEA Technologies is one of Denver’s most reviewed PPC (Pay-Per-Click) Agencies

The Manifest is an approachable business guide. They aim to gather and verify the complex data and provide expert insights and actionable advice you need to build your brand and grow your business to provide the practical business wisdom that “manifests” in your success.

The VEA Technologies team is proud to have been recognized as one of the most reviewed PPC agencies in Denver.

Our company has been in the industry for almost seven years now. It’s always an honor and privileged to be recognized for the complex efforts we provide to our clients.

Thanks to The Manifest and their team for taking the time and the effort to make this award possible. We are honored to be a leader on their platform in the PPC industry. Our team works hard to make sure we get our clients the best pay-per-click advertising possible.

Our Co-Founder, Clint Macklin, to talk more about this award:

“We at VEA Technologies are very excited to be recognized as a Digital Marketing leader in the state of Colorado. Thank you to our clients, our team, and everyone who has supported us over the years!”

VEA Technologies takes pride in getting to know our clients and providing them with possible Digital Marketing solutions. If you are interested in what we can do for you, please reach out to set up your marketing discovery call now.

Your success is our business!

Importance of Video SEO & Advertising

You’ve got your website content optimized. You have a regular schedule of blogging and other methods for adding content to your website. You have a good social media campaign driving traffic and backlinks to your website. As a result, you might think your SEO strategy is complete, but you’d be wrong. Something is missing.

Unless you’re doing video SEO and advertising, you’re missing essential opportunities to put your content in front of potential customers. Here’s why video SEO and advertising matters, as well as some basic tips for starting your video production and optimization procedure.

People Use Video to Find New Products

Video has become the number one category of Internet traffic. People spend an average of nearly one hour per day watching videos online. Most of that time is spent watching movies, TV, or sports, but a significant portion of the video consumption is related to buying products. In fact, Wyzowl research shows that84% of people say they’ve been convinced to buy a product by a video.And that number is likely to grow. Google reports that the time people spent watching shopping-related videos grew by 5X over the past two years, and this shows no sign of slowing down. While people mostly watch programming on YouTube that they might be able to access elsewhere, the platform still reaches more 18-49-year olds in an average week than all cable networks combined, according to Google. You might worry that advertising on video isn’t going to position you in your customers’ minds, but80% of consumers can recall a video ad they watched in the last 30 days.

Video Is a Profitable Way to Advertise

Video advertising can be profitable, but it doesn’t do everything equally well. According to the Wyzowl research, 78% of marketers say that video has directly helped to increase sales. That’s pretty good, but it might not be the slam-dunk you’re looking for in marketing. But while video doesn’t always drive sales, it can do other things. For example, 86% of marketers said videos increased time spent on their site, and a whopping 94% of marketers said video increased customer understanding of their product. This means that, even if it doesn’t directly generate sales, video likely drives improved profitability long-term. So it’s not a surprise that 91% of marketers say that video has a positive return on investment.

When to Create Your Own Video

However, it’s important to make good strategic decisions about how to apply video in your marketing. You can exploit the popularity and marketing potential of video either by making your own videos or by advertising on videos made by other people.

• • You want to make your own video when:
  • Your product will benefit from explanation
  • Your product can tie into DIY and other popular video content
  • You want to improve brand identification

In these cases, creating your own video content will be of tremendous help in improving your results. Otherwise, advertising on popular videos is probably a more economical and profitable approach.

Videos Need Optimization

Like other forms of content, it’s not enough to simply make a video and put it on your website. You need to employ search engine optimization techniques to ensure your video will get traffic by showing up on search engines. This means, first and foremost, that you have to create quality video. Use good production values and give in-demand content that is both unique and engaging. This includes making sure your audio quality is also good. Make sure you’re employing good text to help the search engines find your video. This means using proper titles, tags, and descriptions. To get the most out of your quality content, include a transcript of the video on your website. This lets Google understand the content of your video so it can direct viewers to it. Don’t expect a video to perform without help. You need to promote your video to help it catch on. This includes promoting it on your website and using social media to bring in viewers. You can also consider advertising to kickstart your viewership. Finally, it’s important to monitor the performance of videos and tweak them as necessary to improve performance going forward. ng unnecessary.

Ready to Add Video to Your Campaigns?

If you’re thinking that your ad campaigns could benefit either from video creation and optimization or advertising, we can help. Please request a quote from VEA Technologies today to learn more.

VEA Technologies Wins DotComm Gold Award

VEA Technologies named a Gold winner by dotCOMM for work on Caicos Dream Tours digital campaign

dotCOMM Awards announced winners for the 2021 international awards competition honoring excellence in web creativity and digital communication. dotCOMM Awards’ categories are the elements of the web’s evolving tools. Interactivity, content, design, social media, video, apps, blogs, and influencers are all important components of digital public relations, marketing, and advertising campaigns.

There were over 2,500 entries from throughout the United States, Canada, and 14 other countries in the dotCOMM Awards 2021 competition. Entries came from corporate marketing and communication departments, digital shops, advertising agencies, public relations firms, production companies, and freelancers. Entrants included designers, developers, content producers, digital artists, video professionals, account supervisors, creative directors, and corporate executives.

VEA Technologies named Gold Winner 2021 for the Caicos Dream Tours Digital Marketing Campaign.

The dotCOMM Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production, and freelance professionals. AMCP oversees awards and recognition programs, provides judges, and rewards outstanding achievement and service to the profession.

As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. dotCOMM entrants are not charged entry fees to enter work they produced pro bono. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.

AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from over 200 categories for websites, videos, social media, paid media, owned media, earned media, digital marketing, and communication programs.

About VEA Technologies

VEA Technologies is a collective of digital experts who are passionate about the clients they represent and the results we hope to achieve together. We have more than 60 years of combined experience in web development, design, branding, digital marketing, and consulting that we put to work to deliver an outstanding product for our clients. Our team has a diverse background with a wide range of industries, allowing us to work successfully alongside big companies and small businesses alike. This also allows us to provide a fresh perspective in many engagements that lead to new ideas and strategies.

View Caicos Dream Tours Case Study

We would like to elevate your business to the next level

Digital marketing moves fast and you need a full service partner who can help you navigate. Whether your looking for a website, digital ads, or SEO we can help! We will not waste your time, allow us to drive traffic and review the results of your project. Contact us today!

Top 5 Reasons to Hire an Agency to Manage Your Google Ads

The Internet can be an extremely powerful tool to reach your audience. And among the tools on the Internet, none has so dominating a presence as Google.

Google commands over 88% of all searches done on the Internet worldwide. This means that if you want to reach your customers via search, you have to deal with Google. There are two ways to do this:href=”https://veatechnologies.com/digital-advertising-services/search-engine-optimization/>organic search engine optimization (SEO)and Google pay-per-click (PPC) ads. While SEO is a long-term strategy, PPC ads can start revenue flowing essentially like turning on the faucet.

Success Can Be Profitable, but Failure Is Expensive

As we said, PPC advertising can lead to increased revenue that will bring in a steady supply of customers if you know what you’re doing. If the campaign is managed right, you can bring in customers for a fraction of what it costs for other advertising approaches, and because of the speed and scale of the Internet, you can bring them in quickly. However, it’s also possible to lose a lot of money just as quickly. A poorly designed ad will lead to expensive impressions, and if it brings in customers, you’ll end up paying more for them than you make for each sale. In addition, if you don’t know how to set up the campaign properly, you can spend through your budget–and more–with incredible speed. It’s not an exaggeration to say that with the wrong settings you can click start on a campaign when you go out to lunch and find you’ve spent your monthly budget by the time you get back, with the cost continuing to go up. Google never forgets. It’s in business trying to satisfy its users, and it punishes bad advertisers with more expensive rates. If you run a bad campaign once, it can take time to earn your way back into being able to advertise at a lower rate. Worst of all: a bad ad campaign can poison the water for your future advertising efforts. Putting a bad ad campaign in front of many people can lead to ongoing bad will from the people you want as regular customers.

The Learning Curve Is Steep

You have to learn a lot to run a good Google ad campaign. We talked above about the perils of using the wrong settings on a Google campaign, but learning the Google ads dashboard is just one of the things you have to learn in order to make your ad campaign successful. You also need to master the design and writing of the ads, and how to figure out where to place them. You have to understand the different types of display settings and how to configure your ad to look right on different devices. The list goes on and on. Because of the potential speed of a Google ad campaign, you have to learn all aspects of Google ads very quickly. When things aren’t working right, you don’t have a lot of time to take trying to figure out where the problem is. The process of guessing and testing ad settings can be very expensive.

An Outside Perspective Is Invaluable/

But one of the most important reasons to hire an agency is just as true for Google ads as for traditional forms of advertising: it helps to have someone from outside your company running your ads. Getting a fresh perspective on your business, both what makes it valuable and what could be a turnoff to potential customers can help make your ad campaign successful. We understand: you think you know your customers.We grant that you know your current customers. But do you know your potential customers? One of the important reasons to use Google ads is that it lets you reach customers you aren’t reaching now. To do that successfully might mean using a different approach from what you’ve been doing already.

Protect Yourself from Turnover

Since Google ads are not your main business, the odds are that if you are doing them in house, they’re being done as somebody’s second job, likely that of a young employee or new hire. When that person leaves, as people often do when they’re asked to do a second job, they can throw your Google ads campaigns into turmoil. And you’re faced with the difficulty of trying to get over the steep learning curve for Google ads yet again.

You Have Better Things to Do

On the other hand, you might not worry about turnover because you’re counting on doing the Google ads yourself. But is this really the best use of your time? There are so many things in your business that only you can do. These are the things you’re good at, the things that made your business profitable in the first place. When you neglect those things to learn and then run a Google ads campaign, your business can suffer.

Let Us Run Your Google Ads

If you’re considering trying Google ads to reach more customers, don’t waste time and money trying to do it yourself. Instead, let VEA Technologies use our expertise to get your campaign running right away. Please contact us today to learn how we can help you get a profitable Google ads campaign as soon as possible.

 

VEA Technologies Named Top Ecommerce Website Developer in Denver by Digital.com

VEA Technologies was ranked among the most trusted agencies to help businesses create and manage their online stores

Denver, CO– Digital.com, a leading independent review website for business online tools, products, and services, has announced VEA Technologies among the best ecommerce website developers in Denver, Colorado. Research experts evaluated each provider based on service offerings, size of the agencies, and industry focus.

VEA Technologies and other top-rated developers offer additional services like digital marketing and SEO to help clients reach overall business goals. The study examined large and small agencies to meet the needs of businesses with various budgets and target markets. Experts at Digital.com recommend firms with expertise across a variety of industries, including retail, technology, healthcare, and food and beverage.

Digital.com’s research team conducted a 40-hour assessment of several solutions across the web. To access the complete list of ecommerce website developers, please visit

About VEA Technologies

VEA Technologies is a collective of digital experts who are passionate about the clients they represent and the results we hope to achieve together. We have more than 60 years of combined experience in web development, design, branding, digital marketing, and consulting that we put to work to deliver an outstanding product for our clients. Our team has a diverse background with a wide range of industries, allowing us to work successfully alongside big companies and small businesses alike. This also allows us to provide a fresh perspective in many engagements that lead to new ideas and strategies. Not all digital marketing agencies in Denver are built the same; VEA Technologies is different because our people are different. We are highly motivated, focused, and committed to your success as much as we are committed to our own.

About Digital.com

Digital.com reviews and compares the best products, services, and software for running or growing a small business website or online shop. The platform collects twitter comments and uses sentiment analysis to score companies and their products. Digital.com was founded in 2015 and formerly known as Review Squirrel. To learn more, visit https://digital.com/.

VEA Technologies Honored by Clutch as One of the Top PPC Management Companies in Denver 2021

We are VEA Technologies, your full-service digital agency from Denver, Colorado.

“We at VEA Technologies are very excited to be recognized as a Digital Marketing leader in the state of Colorado. To our clients, our team, and everyone who has supported us over the years, thank you! – Clint Macklin | CEO, VEA Technologies

We have more than 60 years of combined experience in web development, design, digital marketing,
and consulting. We provide marketing services across your entire digital presence, from creative development to revenue tracking.

We are a team of digital experts of creatives, strategists, and analysts with diverse backgrounds with a wide range of industries. We are passionate about delivering outstanding results for our clients. Our services include web design, web hosting and management, branding and logo design, video production, social media advertising, SEO and PPC. We cater to big companies and small businesses, as well.

Recently, we have been recognized by Clutch among Denver’s top PPC management companies. Clutch is an established rating and reviews platform that helps firms across the globe connect with the top B2B service providers that they need in order to improve effectiveness and increase productivity.

We are also excited to share our Clutch profile where we have an average of perfect 5-star rating in a total of 4 reviews. This motivates us to continue what we are doing and we know that we are on the right track in this ever changing industry.

We would like to elevate your business to the next level

Digital marketing moves fast and you need a full service partner who can help you navigate. Whether your looking for a website, digital ads, or SEO we can help! We will not waste your time, allow us to drive traffic and review the results of your project.Contact us today!

Why You Should Invest in SEO Long Term

If you are looking to do search engine optimization (SEO), it’s important to understand that this is not a pushbutton advertising technique. You shouldn’t expect to turn SEO on and expect to get huge amounts of traffic right away. Instead, it’s a great way to build results over time, and it comes with enough benefits that it’s worth the wait.

Rising Slowly Positions You to Stay on Top

The strategy for slow-building your SEO involves building a website that earns its spot on the top with great design, tremendous user experience, and solid content. When the search engines send a visitor to your site, that visitor is satisfied, so the search engines start sending more and more people there.

When you rise to the top this way, you can stay there as long as you continue to satisfy your visitors, according to the website behavior metrics that matter. This means that although you might have to wait weeks or months to get there, you can stay at the top of the rankings for years. This is where the real benefits roll in. You get huge amounts of traffic and business with very little ongoing effort and expense. There’s the potential for tremendous passive income that helps your business thrive.

While it is sometimes possible to use SEO to jump to the top of the rankings immediately, it’s either a fluke or your SEO is doing things that can get your site flagged and banned, which can make it hard or even impossible to make it back to the top of the SERPs (search engine result pages).

You might hear people warn you about search engine algorithm changes that can bump your site from the top. This does happen–there’s a fair amount of churn among search results. However, if you have a quality site, you’ll find that you can weather these changes, often with only a short demotion if you experience any at all.

Building a Quality Site Lets You Exploit New SERP Features

It seems like Google is introducing a new feature to the SERPS every day. Maps, info boxes, side bars, Q&A tabs, and more features keep appearing. While these features are new, the sites that benefit from them rarely are. Instead, these sites have quality information and content that

Google is finding new ways to deliver to searchers, i.e. possible customers for your business. These sites included that information without any idea that it would show up in the new features.

If you build a quality site for long-term results, you will often be surprised at how your site will show up in the future.

Building a Quality Site Helps You Build Your Brand Reputation

Although SEO has a few tricks it uses to appeal to the search engines, the engines themselves make it clear that the best way to rank high is to provide good service to visitors. As you’re building a quality site for the search engines, the current and potential customers coming to your site will enjoy the experience they get there. This will help them build a positive association with your brand. You’ll get more branded searches as people return to your site, and people will start recommending your site to others, either in person or by sharing on social media. Good word-of-mouth is hard to build, but it’s often a side benefit of long-term SEO.

For example, one of the ways that you build ranking is by looking at common questions people ask in your industry that aren’t being answered anywhere else. Answering these questions will help you climb the search rankings, but it will also make your site the go-to place for anyone who has that question. This means your current customers won’t have to go anywhere else to get that question answered and new potential customers will be coming to your site and not a competitor’s. You get known as an expert in your field, which helps even more when it comes time to turn site visitors into new or returning customers.

A Long-Term SEO Strategy Evolves

While there are many core aspects of SEO that remain constant, some of them do change. However, this is never a case of tearing down what you’ve done: all the things that got you to the top of the SERPs can position you to take advantage of new search trends.

For example, the winners of the “near me” search revolution where those who had already done the work of strongly identifying their location in many ways. Maps, addresses, and accurate location references were all good practice before people were asking their phones for businesses near them. Now those same practices help them to appear in “near me” searches, sometimes with only minor tweaks. However, no one now will design a site without specifically trying to appear in “near me” searches.

Are You Looking for a Long-Term SEO Partner?

If you are looking to succeed at SEO, it’s best to think in the long-term and find a partner who can work with you through the entire process. At VEA Technologies, we have helped many customers build their way to the top of the SERPs and stay there. We also understand that your business can’t be put on hold while you wait to climb the rankings, and offerPPC advertising, which can be turned on for almost immediate results.

To learn more about how to successfully build a long-term SEO strategy, pleasecontact VEA Technologies today.