Top 5 Reasons to Hire an Agency to Manage Your Google Ads
The Internet can be an extremely powerful tool to reach your audience. And among the tools on the Internet, none has so dominating a presence as Google.
Google commands over 88% of all searches done on the Internet worldwide. This means that if you want to reach your customers via search, you have to deal with Google. There are two ways to do this: organic search engine optimization (SEO) and Google pay-per-click (PPC) ads. While SEO is a long-term strategy, PPC ads can start revenue flowing essentially like turning on the faucet.
Success Can Be Profitable, but Failure Is Expensive
As we said, PPC advertising can lead to increased revenue that will bring in a steady supply of customers if you know what you’re doing. If the campaign is managed right, you can bring in customers for a fraction of what it costs for other advertising approaches, and because of the speed and scale of the Internet, you can bring them in quickly. However, it’s also possible to lose a lot of money just as quickly. A poorly designed ad will lead to expensive impressions, and if it brings in customers, you’ll end up paying more for them than you make for each sale. In addition, if you don’t know how to set up the campaign properly, you can spend through your budget–and more–with incredible speed. It’s not an exaggeration to say that with the wrong settings you can click start on a campaign when you go out to lunch and find you’ve spent your monthly budget by the time you get back, with the cost continuing to go up. Google never forgets. It’s in business trying to satisfy its users, and it punishes bad advertisers with more expensive rates. If you run a bad campaign once, it can take time to earn your way back into being able to advertise at a lower rate. Worst of all: a bad ad campaign can poison the water for your future advertising efforts. Putting a bad ad campaign in front of many people can lead to ongoing bad will from the people you want as regular customers.