Top 5 Reasons to Hire an Agency to Manage Your Google Ads

The Internet can be an extremely powerful tool to reach your audience. And among the tools on the Internet, none has so dominating a presence as Google.

Google commands over 88% of all searches done on the Internet worldwide. This means that if you want to reach your customers via search, you have to deal with Google. There are two ways to do this:href=”https://veatechnologies.com/digital-advertising-services/search-engine-optimization/>organic search engine optimization (SEO)and Google pay-per-click (PPC) ads. While SEO is a long-term strategy, PPC ads can start revenue flowing essentially like turning on the faucet.

Success Can Be Profitable, but Failure Is Expensive

As we said, PPC advertising can lead to increased revenue that will bring in a steady supply of customers if you know what you’re doing. If the campaign is managed right, you can bring in customers for a fraction of what it costs for other advertising approaches, and because of the speed and scale of the Internet, you can bring them in quickly. However, it’s also possible to lose a lot of money just as quickly. A poorly designed ad will lead to expensive impressions, and if it brings in customers, you’ll end up paying more for them than you make for each sale. In addition, if you don’t know how to set up the campaign properly, you can spend through your budget–and more–with incredible speed. It’s not an exaggeration to say that with the wrong settings you can click start on a campaign when you go out to lunch and find you’ve spent your monthly budget by the time you get back, with the cost continuing to go up. Google never forgets. It’s in business trying to satisfy its users, and it punishes bad advertisers with more expensive rates. If you run a bad campaign once, it can take time to earn your way back into being able to advertise at a lower rate. Worst of all: a bad ad campaign can poison the water for your future advertising efforts. Putting a bad ad campaign in front of many people can lead to ongoing bad will from the people you want as regular customers.

The Learning Curve Is Steep

You have to learn a lot to run a good Google ad campaign. We talked above about the perils of using the wrong settings on a Google campaign, but learning the Google ads dashboard is just one of the things you have to learn in order to make your ad campaign successful. You also need to master the design and writing of the ads, and how to figure out where to place them. You have to understand the different types of display settings and how to configure your ad to look right on different devices. The list goes on and on. Because of the potential speed of a Google ad campaign, you have to learn all aspects of Google ads very quickly. When things aren’t working right, you don’t have a lot of time to take trying to figure out where the problem is. The process of guessing and testing ad settings can be very expensive.

An Outside Perspective Is Invaluable/

But one of the most important reasons to hire an agency is just as true for Google ads as for traditional forms of advertising: it helps to have someone from outside your company running your ads. Getting a fresh perspective on your business, both what makes it valuable and what could be a turnoff to potential customers can help make your ad campaign successful. We understand: you think you know your customers.We grant that you know your current customers. But do you know your potential customers? One of the important reasons to use Google ads is that it lets you reach customers you aren’t reaching now. To do that successfully might mean using a different approach from what you’ve been doing already.

Protect Yourself from Turnover

Since Google ads are not your main business, the odds are that if you are doing them in house, they’re being done as somebody’s second job, likely that of a young employee or new hire. When that person leaves, as people often do when they’re asked to do a second job, they can throw your Google ads campaigns into turmoil. And you’re faced with the difficulty of trying to get over the steep learning curve for Google ads yet again.

You Have Better Things to Do

On the other hand, you might not worry about turnover because you’re counting on doing the Google ads yourself. But is this really the best use of your time? There are so many things in your business that only you can do. These are the things you’re good at, the things that made your business profitable in the first place. When you neglect those things to learn and then run a Google ads campaign, your business can suffer.

Let Us Run Your Google Ads

If you’re considering trying Google ads to reach more customers, don’t waste time and money trying to do it yourself. Instead, let VEA Technologies use our expertise to get your campaign running right away. Please contact us today to learn how we can help you get a profitable Google ads campaign as soon as possible.