Marketing professionals all know that advertising is a critical component of growing a business.

With over 2.7 billion active users, Facebook offers a massive audience for businesses to reach with their advertising campaigns. But with so many options available, it’s important to consider whether Facebook advertising is the right choice for your business and, if so, whether it’s an affordable option.

Budget Requirements for Facebook Advertising Success

One of the benefits of Facebook advertising is that you can set your own budget and reach your target audience with as little or as much spending power as you’d like. However, the amount you’ll need to spend will depend on a variety of factors, including your target audience, ad placement, and competition in your industry. In general, a minimum budget of $5-10 per day is recommended to reach a small target audience. For more extensive campaigns targeting larger audiences, you’ll likely need to spend more.

Small Businesses and Facebook Advertising

Small businesses can benefit immensely from Facebook advertising. With the ability to target specific audiences, you can reach your ideal customers and grow your business more effectively. Plus, with the option to set your own budget, small businesses can invest in Facebook advertising without breaking the bank. However, it’s important to have a solid strategy in place before you start advertising on Facebook. This will ensure that you get the most out of your advertising budget and obtain your desired results.

Changes in Cost Per Click (CPC) from 2020-2023

The cost per click (CPC) of Facebook advertising has been steadily increasing over the past few years. In 2020, the average CPC for Facebook advertising was around $0.50, but by 2023, it has increased to around $1.00. While this increase in CPC may make Facebook advertising seem more expensive, it’s essential to consider that the increased competition for ad space is driving up the cost. However, with the right strategy in place, small businesses can still get a lot of value from Facebook advertising and reach their target audience effectively.

Is Facebook Advertising Getting More Expensive to Manage?

In some ways, yes. With the increased competition for ad space and higher CPC, it may require more investment to achieve the same results as in previous years. However, there are still many effective strategies that businesses can use to manage their Facebook advertising budget effectively and reach their target audience without breaking the bank.

Is Facebook Advertising Worth It?

Facebook advertising can be an effective tool for small businesses looking to reach their target audience and grow their business. While the cost per click has increased in recent years, with the right strategy in place, small businesses can still get a lot of value from Facebook advertising without spending a lot of money.

Contact VEA Technologies

It’s important to consider whether Facebook advertising is the right choice for your business and if so, to invest in a solid strategy to ensure that you get the most out of your advertising budget. With the right approach, you can reach your target audience effectively and grow your business with Facebook advertising. Reach out to the experienced team at VEA Technologies to learn more or to start running Facebook ads today.

As an immigration lawyer, it can be a challenge to grow your practice in a competitive space.

With the right marketing strategies though you can attract new clients, build your brand, and establish yourself as a trusted and reliable firm.

In this article, we’ll explore some of the most effective marketing strategies for immigration lawyers that can help you stand out from your competitors.

Optimize Your Website for Search Engines

Your website is the foundation of your online presence, and it needs to be easily accessible and visible to potential clients. To make it visible, you need to optimize your website for search engines.

First, you need to identify relevant keywords that potential clients may use to find your services. You can use tools like Google Keyword Planner or SEMrush to find out which keywords have high search volumes and low competition. Once you have a list of keywords, you can create content or blogs that include these keywords. This will help your website rank higher in search engine results, gain more traffic, and ultimately, more clients.

You should also ensure that your website is user-friendly and easy to navigate. It should be mobile friendly, load quickly, and include clear calls-to-action that encourage potential clients to get in touch with you.

Leverage Social Media

Social media is a powerful tool for immigration lawyers to reach a wider audience and build their brand. You can use social media to connect with potential clients, share informative content, and showcase your expertise.

To make the most of social media, you need to have a clear strategy in place. Start by identifying which platforms your target audience uses and create engaging content that speaks directly to them. For example, you can share news and updates related to immigration law, provide tips and advice on navigating the immigration process, or share success stories of clients you’ve helped.

You can also use social media to build relationships with other lawyers and industry influencers, which can lead to valuable referral opportunities. By engaging with other legal professionals and sharing valuable insights, you can establish yourself as a thought leader in your field and build a network of trusted contacts.

Build a Referral Network

Referrals are a fantastic source of new business for immigration lawyers. Building a strong referral network can help you attract new clients and establish yourself as a trusted and reliable legal professional.

To build a referral network, you should start by reaching out to other lawyers in your area who practice in related areas of law. For example, you can connect with family lawyers, criminal defense lawyers, or employment lawyers who may encounter immigration issues in their practice. You can also join local bar associations or industry groups to network with other legal professionals.

Finally, you should provide excellent service to your existing clients, as they can also refer you to their friends and family members who may need your services. By exceeding their expectations and providing them with personalized attention, you can build a loyal client base and generate valuable word-of-mouth referrals.

Invest in Paid Advertising

Paid advertising can be an effective way to attract new clients and grow your practice. There are several options available, including pay-per-click advertising and display advertising.

To make the most of paid advertising, you should start by identifying which keywords are most relevant to your practice and create targeted ads that appear in search engine results or on relevant websites. You can also use retargeting ads to reach people who have already visited your website but haven’t yet contacted you.

However, it’s important to keep in mind that paid advertising can be expensive, and you need to carefully track your cost per click, cost per conversion, and ultimately your ROI.

Offer Free Resources

Offering free resources is a great way to attract potential clients and establish yourself as a helpful and knowledgeable legal professional. By providing free resources, you can showcase your expertise and build trust with potential clients.

For example, you can create a blog where you share informative articles about immigration law, provide checklists or guides that explain the immigration process, or offer free consultations to potential clients. These resources can help potential clients better understand their legal options and encourage them to reach out to you for further assistance.

You can also consider creating lead magnets, which are free resources that you offer in exchange for a potential client’s contact information. For example, you can offer a free e-book or a free consultation in exchange for their email address. This can help you build a list of potential clients who have expressed interest in your services and who you can follow up with in the future.

Attend Industry Events

Attending industry events is a great way to network with other legal professionals and stay up-to-date with the latest developments in immigration law.

By attending conferences, workshops, or other industry events, you can connect with other legal professionals, learn about new laws and regulations, and gain valuable insights into the industry.

You can also consider speaking at industry events, which can help you establish yourself as a thought leader and build your reputation as an expert in your field. By sharing your knowledge and insights, you can build relationships with other legal professionals and potential clients and establish yourself as a trusted and knowledgeable legal professional.

Focus on Client Experience

Finally, it’s important to focus on providing an excellent client experience. By providing personalized attention, addressing client needs and concerns, and delivering exceptional results, you can build a loyal client base and generate valuable word-of-mouth referrals.

To provide an excellent client experience, you should communicate clearly with your clients, keep them informed throughout the legal process, and be responsive to their needs and concerns. You should also take the time to understand their unique situation and tailor your services to meet their specific needs and goals.

By focusing on providing an excellent client experience, you can build a positive reputation, generate valuable referrals, and establish yourself as a trusted and reliable legal professional in the immigration law industry.

You can then leverage this reputation to generate positive reviews on your Google My Business listing. The more positive reviews the more likely your firm is to rank higher on the search engines.

In Conclusion

While these marketing strategies can be effective, it’s important to keep in mind that marketing can be time-consuming and complex. Consider hiring an expert or digital agency to help you with your marketing efforts so that you can focus on running your business.

By implementing these marketing strategies, you can effectively promote your immigration law practice and attract new clients. By optimizing your website for search engines, leveraging social media, building a referral network, investing in paid advertising, offering free resources, attending industry events, and focusing on client experience, you can establish yourself as a trusted and reliable legal firm in your local area.

To learn more about how to successfully build a digital marketing strategy that works for you, contact VEA Technologies.

Are you a business owner looking for the best Denver marketing agency to help your business succeed? Choosing the right agency can be a daunting task, especially if you’re not sure what to look for. In this article, we’ll share ten essential things to consider when choosing a marketing agency in Denver, including your business goals, budget, experience, accreditations, and communication style. Plus, we’ll share a bonus tip on how to use Clutch.co to help your search. With these tips, you’ll be able to choose the best Denver marketing agency for your business needs and achieve your goals.

Determine Your Business Goals

Before you start looking for a marketing agency, you need to have a clear idea of what you want to achieve. Are you looking to increase website traffic, generate leads, or improve brand recognition? Clarifying your goals can help you narrow down your options and choose an agency that aligns with your business objectives.

Consider Your Budget

Different marketing agencies may offer different pricing models. When choosing an agency, it’s important to consider your budget and find an agency that offers services within your price range without compromising the quality of their work.

Assess Their Experience

Experience is a key factor when choosing a marketing agency. Look for agencies that have experience working with companies in your industry and check their portfolio. An experienced agency is more likely to deliver successful results.

Check for Accreditations

Make sure the Denver marketing agency you are considering is accredited by industry-standard organizations. This can give you an idea of their expertise and legitimacy. Agencies that have been recognized by authoritative organizations are more likely to provide high-quality services.

Read Reviews and Testimonials

Reviews and testimonials from past clients can provide insight into the agency’s reputation and the quality of their work. Check Google, Yelp, and the agency’s website for feedback. Pay attention to how the agency responds to negative feedback and how they address clients’ concerns.

Consider Their Communication Style

Effective communication is essential to a successful partnership with a marketing agency. Choose an agency that communicates clearly, regularly, and listens to your needs. Make sure they are responsive and provide regular progress reports.

Assess Their Capabilities

Marketing agencies may offer a variety of services, from web design to SEO to social media marketing. Make sure the agency you choose has the capabilities to deliver the services you need. Choose an agency that can provide a comprehensive range of services that aligns with your goals.

Check for Client Retention Rates

Client retention rates can be a good indication of the satisfaction and success of the agency’s clients. Choose an agency that has a high client retention rate. This indicates that the agency has a good track record of meeting their clients’ expectations and delivering successful results.

Look for Transparency

Make sure the agency is transparent about their process, services, and pricing. This can help build trust and ensure that you are getting the services you need. A transparent agency will be open and honest about the work they do and the results they can deliver.

Bonus Tip: Use Clutch.co to Help Your Search

Clutch.co is a ratings and reviews platform that provides detailed information on B2B service providers. It can help you find the right Denver marketing agency for your business needs. The platform includes client reviews, portfolio examples, and a scoring system to rank the best agencies in different categories.

In conclusion, choosing the best Denver marketing agency requires thorough research and consideration. Make sure you choose an agency that aligns with your business goals, budget, and communication style. Utilize Clutch.co to help with your search and assess their experience, accreditations, capabilities, and client retention rates. Ultimately, the right Denver marketing agency can help your business grow and thrive.

Speaking of top Digital Agencies in Denver….

We were voted the “Top Digital Marketing Agency in Denver” in 2022 by Colorado Biz Magazine. To learn more more about us VEA Technologies click here.

You already understand the importance of reaching potential customers through online channels.

While Search Engine Optimization (SEO) is a crucial component of any online marketing strategy, it can often take time to see results. That’s where Google Ads can help. Integrating Google Ads with your SEO efforts can provide several benefits and help you reach your target audience more effectively.

A common question we are asked is, “will running Google Ads have a direct impact on my organic ranking?”

The short answer is no; however, there are a lot of ways that the two efforts support each other and can push the efficiency of your overall marketing budget forward.

Google Ads and SEO: How They Work Together

Google Ads is a pay-per-click (PPC) advertising platform that allows you to display your ads at the top of search engine results pages for specific keywords. When someone clicks on your ad, you pay a fee. This provides a fast and effective way to reach potential customers and drive traffic to your website.

SEO, on the other hand, focuses on optimizing your website to rank higher in organic search results. This includes tactics such as keyword research, content creation, and technical optimization. While SEO is a long-term strategy that can take time to see results, it can provide a more sustainable source of traffic and result in higher search engine rankings in the long run.

The Benefits of Integrating Google Ads and SEO

• Increased Traffic

  Running Google Ads alongside your SEO efforts can help increase your overall traffic and provide a faster source of qualified leads. This can help you reach your target audience more effectively and boost your rankings faster.

• Improved Visibility

  By displaying your ads at the top of search engine results pages, you can improve your visibility and reach potential customers who may not find your website through organic search results.

• Increased Awareness

  Running Google Ads alongside your SEO efforts can help increase your overall traffic and provide a faster source of qualified leads. This can help you reach your target audience more effectively and boost your rankings faster.

• Better Targeting

  Google Ads allows you to target specific demographics, locations, and even interests, enabling you to reach potential customers who are most likely interested in your products or services.
  faster.

• Improved ROI

  By integrating Google Ads with your SEO efforts, you can improve the return on investment (ROI) of your online marketing efforts, which will help you maximize the impact of your marketing budget and achieve better results.

Tips for Integrating Google Ads with Your SEO Efforts

• Use Relevant Keywords

  When setting up your Google Ads campaign, be sure to use relevant keywords that match your website’s content to improve your ads’ relevance and drive more qualified traffic to your website.

• Monitor Performance

  Regularly monitor the performance of your Google Ads campaign to see what’s working and what’s not. This will help you optimize your campaigns and improve your results.

• Test Different Ad Formats

  Experiment with different ad formats, such as display ads, video ads, and carousel ads, to see what works best for your target audience.

• Track Your Results

  Use analytics tools to track your results and see how your Google Ads campaigns are affecting your website traffic, conversions, and rankings.

Start Google Ads with Help from VEA

Integrating Google Ads with your SEO efforts can provide a number of benefits and help you reach your target audience more effectively. By following these tips, you can improve the performance of your online marketing efforts and achieve better results. Whether you’re a small business or a large corporation, Google Ads can help you reach potential customers and grow your business. Ready to get some help from the pros? These are all steps that our team at VEA takes and more when evaluating your online advertising activities. Request a quote today!

Social media marketing and Facebook advertising can be powerful tools for businesses looking to reach a targeted audience, but it’s important to understand the costs and potential issues that can arise.

In this article, we’ll take a look at how expensive Facebook ads are compared to other digital advertising options, as well as some of the challenges that companies may face when advertising on the platform.

The Cost of Facebook Advertising

First, let’s talk about the cost of Facebook advertising. In general, Facebook ads are relatively inexpensive compared to other digital advertising options. The average cost-per-click (CPC) for a Facebook ad is around $1.72, although this can vary depending on the industry, target audience, and other factors. This is much lower than the average CPC for Google AdWords, which is around $2.32. However, it’s worth noting that the cost of a Facebook ad can increase significantly if you’re targeting a very specific or competitive audience.

One thing to consider when comparing the cost of Facebook advertising to other social media marketing options is the potential for fraudulent clicks. While Facebook has implemented measures to prevent fraudulent activity on its platform, it’s still a problem that can affect businesses advertising on the site. Fraudulent clicks occur when someone clicks on an ad with the intention of artificially inflating the ad’s performance metrics or generating revenue for the person committing the fraud. This can drive up the cost of an ad campaign, as businesses are paying for clicks that are not from real potential customers.

Ad Fatigue

Another issue that companies may face when advertising on Facebook is ad fatigue. This refers to the phenomenon where users become less responsive to an ad after seeing it multiple times. To combat this, businesses may need to constantly create new social media marketing ads or target new audiences, which can drive up the cost of their advertising efforts. In addition to the potential for fraudulent clicks and ad fatigue, companies may also encounter issues with ad targeting on Facebook. The platform allows businesses to target specific audiences based on a wide range of factors, including location, age, interests, and behaviors. However, there have been instances where companies’ ads have been shown to the wrong audience or where their targeting was too broad, leading to ineffective social media marketing ad campaigns.

Should I Be Advertising on Facebook?

Despite these potential challenges, social media marketing through Facebook advertising can still be a cost-effective and effective way for businesses to reach their target audience. One of the key benefits of advertising on the platform is the ability to target specific groups of users, which can help to ensure that your ads are being seen by the people most likely to be interested in your products or services.

Run Facebook Ads with VEA

Facebook advertising can be a powerful tool for businesses looking to reach a targeted audience, but it’s important to be aware of the potential costs and issues that can arise. While the average cost of a Facebook ad is generally lower than other digital advertising options, the potential for fraudulent clicks and ad fatigue can drive up the cost of an ad campaign. However, don’t let that scare you away. With careful planning and monitoring, businesses can effectively use Facebook advertising to reach their target audience and achieve their marketing goals. VEA Technologies has a skilled team ready to help you create, implement, and monitor social media marketing, including Facebook Ads, for your business. Reach out to request a quote or to schedule a meeting.

VEA Technologies Awarded Best Digital Marketing Firm by ColoradoBiz

We are excited to share that we were recently named the Best Digital Marketing Firm in Denver, CO, under the “Best of Professional Services 2022” by the ColoradoBiz Magazine!

This statewide magazine covers companies, trends, issues, and people impacting the Colorado business community. This is an exciting award to win for us as we were nominated and voted for by our amazing clients. We greatly appreciate the support from our partners and clients.

Who Is the Best Digital Marketing Firm in Denver, CO?

You all said we were the best, so we’re running with it! VEA Technologies is a collective of digital experts with a wide range of skills, expertise, and experience that is committed to the success of their clients as much as their own success. So in a way, each VEA client gets a little piece of the glory as well.

We have provided full-service digital marketing and web design services since 2016 in the Denver Metro Area, but have also supported clients nationally and globally. This award comes after an amazing two years of performance with our campaigns throughout the trying times of the pandemic. Many companies became more reliant on online leads and the complexity of our services helped them not only stay open, but grow through the period.

How Is VEA Different From Other Marketing Agencies?

VEA is different because our people and our approach are different. The word “VEA” means to be different yet not isolated – to be exquisitely distinctive and attractive to those that love something new. We approach each client as a unique case and use a mix of science and creativity to improve the strategy and campaign performance month over month. This attention to detail and willingness to learn and try new things is what has made us and our clients successful.

What Is It Like To Be A VEA Technologies Client?

When you choose to put the success of your business in the hands of VEA Technologies, you get more than just a marketing company. You get a partner who is invested in taking your company to the next level. Our full-service team gets to know your business inside and out so that we can facilitate long-term growth, not just short-term results.

Work With The Best

Together we will take your business to the next level. Services we provide include:

• Web design
• Web hosting
• Branding
• Video production & animation
• SEO
• PPC
• Social Media advertising
• PR
• Email Marketing
• Display Advertising
• Programmatic Advertising
• Consulting Services

Reach out today!

Visit the website
Give us a Call
Send us an email

The Manifest announced that VEA Technologies is one of Denver’s most reviewed PPC (Pay-Per-Click) Agencies

The Manifest is an approachable business guide. They aim to gather and verify the complex data and provide expert insights and actionable advice you need to build your brand and grow your business to provide the practical business wisdom that “manifests” in your success.

The VEA Technologies team is proud to have been recognized as one of the most reviewed PPC agencies in Denver.

Our company has been in the industry for almost seven years now. It’s always an honor and privileged to be recognized for the complex efforts we provide to our clients.

Thanks to The Manifest and their team for taking the time and the effort to make this award possible. We are honored to be a leader on their platform in the PPC industry. Our team works hard to make sure we get our clients the best pay-per-click advertising possible.

Our Co-Founder, Clint Macklin, to talk more about this award:

“We at VEA Technologies are very excited to be recognized as a Digital Marketing leader in the state of Colorado. Thank you to our clients, our team, and everyone who has supported us over the years!”

VEA Technologies takes pride in getting to know our clients and providing them with possible Digital Marketing solutions. If you are interested in what we can do for you, please reach out to set up your marketing discovery call now.

Your success is our business!

Importance of Video SEO & Advertising

You’ve got your website content optimized. You have a regular schedule of blogging and other methods for adding content to your website. You have a good social media campaign driving traffic and backlinks to your website. As a result, you might think your SEO strategy is complete, but you’d be wrong. Something is missing.

Unless you’re doing video SEO and advertising, you’re missing essential opportunities to put your content in front of potential customers. Here’s why video SEO and advertising matters, as well as some basic tips for starting your video production and optimization procedure.

People Use Video to Find New Products

Video has become the number one category of Internet traffic. People spend an average of nearly one hour per day watching videos online. Most of that time is spent watching movies, TV, or sports, but a significant portion of the video consumption is related to buying products. In fact, Wyzowl research shows that84% of people say they’ve been convinced to buy a product by a video.And that number is likely to grow. Google reports that the time people spent watching shopping-related videos grew by 5X over the past two years, and this shows no sign of slowing down. While people mostly watch programming on YouTube that they might be able to access elsewhere, the platform still reaches more 18-49-year olds in an average week than all cable networks combined, according to Google. You might worry that advertising on video isn’t going to position you in your customers’ minds, but80% of consumers can recall a video ad they watched in the last 30 days.

Video Is a Profitable Way to Advertise

Video advertising can be profitable, but it doesn’t do everything equally well. According to the Wyzowl research, 78% of marketers say that video has directly helped to increase sales. That’s pretty good, but it might not be the slam-dunk you’re looking for in marketing. But while video doesn’t always drive sales, it can do other things. For example, 86% of marketers said videos increased time spent on their site, and a whopping 94% of marketers said video increased customer understanding of their product. This means that, even if it doesn’t directly generate sales, video likely drives improved profitability long-term. So it’s not a surprise that 91% of marketers say that video has a positive return on investment.

When to Create Your Own Video

However, it’s important to make good strategic decisions about how to apply video in your marketing. You can exploit the popularity and marketing potential of video either by making your own videos or by advertising on videos made by other people.

• • You want to make your own video when:
  • Your product will benefit from explanation
  • Your product can tie into DIY and other popular video content
  • You want to improve brand identification

In these cases, creating your own video content will be of tremendous help in improving your results. Otherwise, advertising on popular videos is probably a more economical and profitable approach.

Videos Need Optimization

Like other forms of content, it’s not enough to simply make a video and put it on your website. You need to employ search engine optimization techniques to ensure your video will get traffic by showing up on search engines. This means, first and foremost, that you have to create quality video. Use good production values and give in-demand content that is both unique and engaging. This includes making sure your audio quality is also good. Make sure you’re employing good text to help the search engines find your video. This means using proper titles, tags, and descriptions. To get the most out of your quality content, include a transcript of the video on your website. This lets Google understand the content of your video so it can direct viewers to it. Don’t expect a video to perform without help. You need to promote your video to help it catch on. This includes promoting it on your website and using social media to bring in viewers. You can also consider advertising to kickstart your viewership. Finally, it’s important to monitor the performance of videos and tweak them as necessary to improve performance going forward. ng unnecessary.

Ready to Add Video to Your Campaigns?

If you’re thinking that your ad campaigns could benefit either from video creation and optimization or advertising, we can help. Please request a quote from VEA Technologies today to learn more.

VEA Technologies Wins DotComm Gold Award

VEA Technologies named a Gold winner by dotCOMM for work on Caicos Dream Tours digital campaign

dotCOMM Awards announced winners for the 2021 international awards competition honoring excellence in web creativity and digital communication. dotCOMM Awards’ categories are the elements of the web’s evolving tools. Interactivity, content, design, social media, video, apps, blogs, and influencers are all important components of digital public relations, marketing, and advertising campaigns.

There were over 2,500 entries from throughout the United States, Canada, and 14 other countries in the dotCOMM Awards 2021 competition. Entries came from corporate marketing and communication departments, digital shops, advertising agencies, public relations firms, production companies, and freelancers. Entrants included designers, developers, content producers, digital artists, video professionals, account supervisors, creative directors, and corporate executives.

VEA Technologies named Gold Winner 2021 for the Caicos Dream Tours Digital Marketing Campaign.

The dotCOMM Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production, and freelance professionals. AMCP oversees awards and recognition programs, provides judges, and rewards outstanding achievement and service to the profession.

As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. dotCOMM entrants are not charged entry fees to enter work they produced pro bono. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.

AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from over 200 categories for websites, videos, social media, paid media, owned media, earned media, digital marketing, and communication programs.

About VEA Technologies

VEA Technologies is a collective of digital experts who are passionate about the clients they represent and the results we hope to achieve together. We have more than 60 years of combined experience in web development, design, branding, digital marketing, and consulting that we put to work to deliver an outstanding product for our clients. Our team has a diverse background with a wide range of industries, allowing us to work successfully alongside big companies and small businesses alike. This also allows us to provide a fresh perspective in many engagements that lead to new ideas and strategies.

View Caicos Dream Tours Case Study

We would like to elevate your business to the next level

Digital marketing moves fast and you need a full service partner who can help you navigate. Whether your looking for a website, digital ads, or SEO we can help! We will not waste your time, allow us to drive traffic and review the results of your project. Contact us today!

Top 5 Reasons to Hire an Agency to Manage Your Google Ads

The Internet can be an extremely powerful tool to reach your audience. And among the tools on the Internet, none has so dominating a presence as Google.

Google commands over 88% of all searches done on the Internet worldwide. This means that if you want to reach your customers via search, you have to deal with Google. There are two ways to do this:href=”https://veatechnologies.com/digital-advertising-services/search-engine-optimization/>organic search engine optimization (SEO)and Google pay-per-click (PPC) ads. While SEO is a long-term strategy, PPC ads can start revenue flowing essentially like turning on the faucet.

Success Can Be Profitable, but Failure Is Expensive

As we said, PPC advertising can lead to increased revenue that will bring in a steady supply of customers if you know what you’re doing. If the campaign is managed right, you can bring in customers for a fraction of what it costs for other advertising approaches, and because of the speed and scale of the Internet, you can bring them in quickly. However, it’s also possible to lose a lot of money just as quickly. A poorly designed ad will lead to expensive impressions, and if it brings in customers, you’ll end up paying more for them than you make for each sale. In addition, if you don’t know how to set up the campaign properly, you can spend through your budget–and more–with incredible speed. It’s not an exaggeration to say that with the wrong settings you can click start on a campaign when you go out to lunch and find you’ve spent your monthly budget by the time you get back, with the cost continuing to go up. Google never forgets. It’s in business trying to satisfy its users, and it punishes bad advertisers with more expensive rates. If you run a bad campaign once, it can take time to earn your way back into being able to advertise at a lower rate. Worst of all: a bad ad campaign can poison the water for your future advertising efforts. Putting a bad ad campaign in front of many people can lead to ongoing bad will from the people you want as regular customers.

The Learning Curve Is Steep

You have to learn a lot to run a good Google ad campaign. We talked above about the perils of using the wrong settings on a Google campaign, but learning the Google ads dashboard is just one of the things you have to learn in order to make your ad campaign successful. You also need to master the design and writing of the ads, and how to figure out where to place them. You have to understand the different types of display settings and how to configure your ad to look right on different devices. The list goes on and on. Because of the potential speed of a Google ad campaign, you have to learn all aspects of Google ads very quickly. When things aren’t working right, you don’t have a lot of time to take trying to figure out where the problem is. The process of guessing and testing ad settings can be very expensive.

An Outside Perspective Is Invaluable/

But one of the most important reasons to hire an agency is just as true for Google ads as for traditional forms of advertising: it helps to have someone from outside your company running your ads. Getting a fresh perspective on your business, both what makes it valuable and what could be a turnoff to potential customers can help make your ad campaign successful. We understand: you think you know your customers.We grant that you know your current customers. But do you know your potential customers? One of the important reasons to use Google ads is that it lets you reach customers you aren’t reaching now. To do that successfully might mean using a different approach from what you’ve been doing already.

Protect Yourself from Turnover

Since Google ads are not your main business, the odds are that if you are doing them in house, they’re being done as somebody’s second job, likely that of a young employee or new hire. When that person leaves, as people often do when they’re asked to do a second job, they can throw your Google ads campaigns into turmoil. And you’re faced with the difficulty of trying to get over the steep learning curve for Google ads yet again.

You Have Better Things to Do

On the other hand, you might not worry about turnover because you’re counting on doing the Google ads yourself. But is this really the best use of your time? There are so many things in your business that only you can do. These are the things you’re good at, the things that made your business profitable in the first place. When you neglect those things to learn and then run a Google ads campaign, your business can suffer.

Let Us Run Your Google Ads

If you’re considering trying Google ads to reach more customers, don’t waste time and money trying to do it yourself. Instead, let VEA Technologies use our expertise to get your campaign running right away. Please contact us today to learn how we can help you get a profitable Google ads campaign as soon as possible.