Importance of Video SEO & Advertising

You’ve got your website content optimized. You have a regular schedule of blogging and other methods for adding content to your website. You have a good social media campaign driving traffic and backlinks to your website. As a result, you might think your SEO strategy is complete, but you’d be wrong. Something is missing.

Unless you’re doing video SEO and advertising, you’re missing essential opportunities to put your content in front of potential customers. Here’s why video SEO and advertising matters, as well as some basic tips for starting your video production and optimization procedure.

People Use Video to Find New Products

Video has become the number one category of Internet traffic. People spend an average of nearly one hour per day watching videos online. Most of that time is spent watching movies, TV, or sports, but a significant portion of the video consumption is related to buying products. In fact, Wyzowl research shows that84% of people say they’ve been convinced to buy a product by a video.And that number is likely to grow. Google reports that the time people spent watching shopping-related videos grew by 5X over the past two years, and this shows no sign of slowing down. While people mostly watch programming on YouTube that they might be able to access elsewhere, the platform still reaches more 18-49-year olds in an average week than all cable networks combined, according to Google. You might worry that advertising on video isn’t going to position you in your customers’ minds, but80% of consumers can recall a video ad they watched in the last 30 days.

Video Is a Profitable Way to Advertise

Video advertising can be profitable, but it doesn’t do everything equally well. According to the Wyzowl research, 78% of marketers say that video has directly helped to increase sales. That’s pretty good, but it might not be the slam-dunk you’re looking for in marketing. But while video doesn’t always drive sales, it can do other things. For example, 86% of marketers said videos increased time spent on their site, and a whopping 94% of marketers said video increased customer understanding of their product. This means that, even if it doesn’t directly generate sales, video likely drives improved profitability long-term. So it’s not a surprise that 91% of marketers say that video has a positive return on investment.

When to Create Your Own Video

However, it’s important to make good strategic decisions about how to apply video in your marketing. You can exploit the popularity and marketing potential of video either by making your own videos or by advertising on videos made by other people.

- You want to make your own video when:
- Your product will benefit from explanation
- Your product can tie into DIY and other popular video content
- You want to improve brand identification

In these cases, creating your own video content will be of tremendous help in improving your results. Otherwise, advertising on popular videos is probably a more economical and profitable approach.

Videos Need Optimization

Like other forms of content, it’s not enough to simply make a video and put it on your website. You need to employ search engine optimization techniques to ensure your video will get traffic by showing up on search engines. This means, first and foremost, that you have to create quality video. Use good production values and give in-demand content that is both unique and engaging. This includes making sure your audio quality is also good. Make sure you’re employing good text to help the search engines find your video. This means using proper titles, tags, and descriptions. To get the most out of your quality content, include a transcript of the video on your website. This lets Google understand the content of your video so it can direct viewers to it. Don’t expect a video to perform without help. You need to promote your video to help it catch on. This includes promoting it on your website and using social media to bring in viewers. You can also consider advertising to kickstart your viewership. Finally, it’s important to monitor the performance of videos and tweak them as necessary to improve performance going forward. ng unnecessary.

Ready to Add Video to Your Campaigns?

If you’re thinking that your ad campaigns could benefit either from video creation and optimization or advertising, we can help. Please request a quote from VEA Technologies today to learn more.

VEA Technologies Wins DotComm Gold Award

VEA Technologies named a Gold winner by dotCOMM for work on Caicos Dream Tours digital campaign

dotCOMM Awards announced winners for the 2021 international awards competition honoring excellence in web creativity and digital communication. dotCOMM Awards’ categories are the elements of the web’s evolving tools. Interactivity, content, design, social media, video, apps, blogs, and influencers are all important components of digital public relations, marketing, and advertising campaigns.

There were over 2,500 entries from throughout the United States, Canada, and 14 other countries in the dotCOMM Awards 2021 competition. Entries came from corporate marketing and communication departments, digital shops, advertising agencies, public relations firms, production companies, and freelancers. Entrants included designers, developers, content producers, digital artists, video professionals, account supervisors, creative directors, and corporate executives.

VEA Technologies named Gold Winner 2021 for the Caicos Dream Tours Digital Marketing Campaign.

The dotCOMM Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production, and freelance professionals. AMCP oversees awards and recognition programs, provides judges, and rewards outstanding achievement and service to the profession.

As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. dotCOMM entrants are not charged entry fees to enter work they produced pro bono. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.

AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from over 200 categories for websites, videos, social media, paid media, owned media, earned media, digital marketing, and communication programs.

About VEA Technologies

VEA Technologies is a collective of digital experts who are passionate about the clients they represent and the results we hope to achieve together. We have more than 60 years of combined experience in web development, design, branding, digital marketing, and consulting that we put to work to deliver an outstanding product for our clients. Our team has a diverse background with a wide range of industries, allowing us to work successfully alongside big companies and small businesses alike. This also allows us to provide a fresh perspective in many engagements that lead to new ideas and strategies.

View Caicos Dream Tours Case Study

We would like to elevate your business to the next level

Digital marketing moves fast and you need a full service partner who can help you navigate. Whether your looking for a website, digital ads, or SEO we can help! We will not waste your time, allow us to drive traffic and review the results of your project. Contact us today!

Top 5 Reasons to Hire an Agency to Manage Your Google Ads

The Internet can be an extremely powerful tool to reach your audience. And among the tools on the Internet, none has so dominating a presence as Google.

Google commands over 88% of all searches done on the Internet worldwide. This means that if you want to reach your customers via search, you have to deal with Google. There are two ways to do this:href=”https://veatechnologies.com/digital-advertising-services/search-engine-optimization/>organic search engine optimization (SEO)and Google pay-per-click (PPC) ads. While SEO is a long-term strategy, PPC ads can start revenue flowing essentially like turning on the faucet.

Success Can Be Profitable, but Failure Is Expensive

As we said, PPC advertising can lead to increased revenue that will bring in a steady supply of customers if you know what you’re doing. If the campaign is managed right, you can bring in customers for a fraction of what it costs for other advertising approaches, and because of the speed and scale of the Internet, you can bring them in quickly. However, it’s also possible to lose a lot of money just as quickly. A poorly designed ad will lead to expensive impressions, and if it brings in customers, you’ll end up paying more for them than you make for each sale. In addition, if you don’t know how to set up the campaign properly, you can spend through your budget–and more–with incredible speed. It’s not an exaggeration to say that with the wrong settings you can click start on a campaign when you go out to lunch and find you’ve spent your monthly budget by the time you get back, with the cost continuing to go up. Google never forgets. It’s in business trying to satisfy its users, and it punishes bad advertisers with more expensive rates. If you run a bad campaign once, it can take time to earn your way back into being able to advertise at a lower rate. Worst of all: a bad ad campaign can poison the water for your future advertising efforts. Putting a bad ad campaign in front of many people can lead to ongoing bad will from the people you want as regular customers.

The Learning Curve Is Steep

You have to learn a lot to run a good Google ad campaign. We talked above about the perils of using the wrong settings on a Google campaign, but learning the Google ads dashboard is just one of the things you have to learn in order to make your ad campaign successful. You also need to master the design and writing of the ads, and how to figure out where to place them. You have to understand the different types of display settings and how to configure your ad to look right on different devices. The list goes on and on. Because of the potential speed of a Google ad campaign, you have to learn all aspects of Google ads very quickly. When things aren’t working right, you don’t have a lot of time to take trying to figure out where the problem is. The process of guessing and testing ad settings can be very expensive.

An Outside Perspective Is Invaluable/

But one of the most important reasons to hire an agency is just as true for Google ads as for traditional forms of advertising: it helps to have someone from outside your company running your ads. Getting a fresh perspective on your business, both what makes it valuable and what could be a turnoff to potential customers can help make your ad campaign successful. We understand: you think you know your customers.We grant that you know your current customers. But do you know your potential customers? One of the important reasons to use Google ads is that it lets you reach customers you aren’t reaching now. To do that successfully might mean using a different approach from what you’ve been doing already.

Protect Yourself from Turnover

Since Google ads are not your main business, the odds are that if you are doing them in house, they’re being done as somebody’s second job, likely that of a young employee or new hire. When that person leaves, as people often do when they’re asked to do a second job, they can throw your Google ads campaigns into turmoil. And you’re faced with the difficulty of trying to get over the steep learning curve for Google ads yet again.

You Have Better Things to Do

On the other hand, you might not worry about turnover because you’re counting on doing the Google ads yourself. But is this really the best use of your time? There are so many things in your business that only you can do. These are the things you’re good at, the things that made your business profitable in the first place. When you neglect those things to learn and then run a Google ads campaign, your business can suffer.

Let Us Run Your Google Ads

If you’re considering trying Google ads to reach more customers, don’t waste time and money trying to do it yourself. Instead, let VEA Technologies use our expertise to get your campaign running right away. Please contact us today to learn how we can help you get a profitable Google ads campaign as soon as possible.

VEA Technologies Named Top Ecommerce Website Developer in Denver by Digital.com

VEA Technologies was ranked among the most trusted agencies to help businesses create and manage their online stores

Denver, CO– Digital.com, a leading independent review website for business online tools, products, and services, has announced VEA Technologies among the best ecommerce website developers in Denver, Colorado. Research experts evaluated each provider based on service offerings, size of the agencies, and industry focus.

VEA Technologies and other top-rated developers offer additional services like digital marketing and SEO to help clients reach overall business goals. The study examined large and small agencies to meet the needs of businesses with various budgets and target markets. Experts at Digital.com recommend firms with expertise across a variety of industries, including retail, technology, healthcare, and food and beverage.

Digital.com’s research team conducted a 40-hour assessment of several solutions across the web. To access the complete list of ecommerce website developers, please visit

About VEA Technologies

About Digital.com

Digital.com reviews and compares the best products, services, and software for running or growing a small business website or online shop. The platform collects twitter comments and uses sentiment analysis to score companies and their products. Digital.com was founded in 2015 and formerly known as Review Squirrel. To learn more, visit https://digital.com/.

VEA Technologies Honored by Clutch as One of the Top PPC Management Companies in Denver 2021

We are VEA Technologies, your full-service digital agency from Denver, Colorado.

“We at VEA Technologies are very excited to be recognized as a Digital Marketing leader in the state of Colorado. To our clients, our team, and everyone who has supported us over the years, thank you! – Clint Macklin | CEO, VEA Technologies

We have more than 60 years of combined experience in web development, design, digital marketing,
and consulting. We provide marketing services across your entire digital presence, from creative development to revenue tracking.

We are a team of digital experts of creatives, strategists, and analysts with diverse backgrounds with a wide range of industries. We are passionate about delivering outstanding results for our clients. Our services include web design, web hosting and management, branding and logo design, video production, social media advertising, SEO and PPC. We cater to big companies and small businesses, as well.

Recently, we have been recognized by Clutch among Denver’s top PPC management companies. Clutch is an established rating and reviews platform that helps firms across the globe connect with the top B2B service providers that they need in order to improve effectiveness and increase productivity.

We are also excited to share our Clutch profile where we have an average of perfect 5-star rating in a total of 4 reviews. This motivates us to continue what we are doing and we know that we are on the right track in this ever changing industry.

We would like to elevate your business to the next level

Why You Should Invest in SEO Long Term

If you are looking to do search engine optimization (SEO), it’s important to understand that this is not a pushbutton advertising technique. You shouldn’t expect to turn SEO on and expect to get huge amounts of traffic right away. Instead, it’s a great way to build results over time, and it comes with enough benefits that it’s worth the wait.

Rising Slowly Positions You to Stay on Top

The strategy for slow-building your SEO involves building a website that earns its spot on the top with great design, tremendous user experience, and solid content. When the search engines send a visitor to your site, that visitor is satisfied, so the search engines start sending more and more people there.

When you rise to the top this way, you can stay there as long as you continue to satisfy your visitors, according to the website behavior metrics that matter. This means that although you might have to wait weeks or months to get there, you can stay at the top of the rankings for years. This is where the real benefits roll in. You get huge amounts of traffic and business with very little ongoing effort and expense. There’s the potential for tremendous passive income that helps your business thrive.

While it is sometimes possible to use SEO to jump to the top of the rankings immediately, it’s either a fluke or your SEO is doing things that can get your site flagged and banned, which can make it hard or even impossible to make it back to the top of the SERPs (search engine result pages).

You might hear people warn you about search engine algorithm changes that can bump your site from the top. This does happen–there’s a fair amount of churn among search results. However, if you have a quality site, you’ll find that you can weather these changes, often with only a short demotion if you experience any at all.

Building a Quality Site Lets You Exploit New SERP Features

It seems like Google is introducing a new feature to the SERPS every day. Maps, info boxes, side bars, Q&A tabs, and more features keep appearing. While these features are new, the sites that benefit from them rarely are. Instead, these sites have quality information and content that

Google is finding new ways to deliver to searchers, i.e. possible customers for your business. These sites included that information without any idea that it would show up in the new features.

If you build a quality site for long-term results, you will often be surprised at how your site will show up in the future.

Building a Quality Site Helps You Build Your Brand Reputation

Although SEO has a few tricks it uses to appeal to the search engines, the engines themselves make it clear that the best way to rank high is to provide good service to visitors. As you’re building a quality site for the search engines, the current and potential customers coming to your site will enjoy the experience they get there. This will help them build a positive association with your brand. You’ll get more branded searches as people return to your site, and people will start recommending your site to others, either in person or by sharing on social media. Good word-of-mouth is hard to build, but it’s often a side benefit of long-term SEO.

For example, one of the ways that you build ranking is by looking at common questions people ask in your industry that aren’t being answered anywhere else. Answering these questions will help you climb the search rankings, but it will also make your site the go-to place for anyone who has that question. This means your current customers won’t have to go anywhere else to get that question answered and new potential customers will be coming to your site and not a competitor’s. You get known as an expert in your field, which helps even more when it comes time to turn site visitors into new or returning customers.

A Long-Term SEO Strategy Evolves

While there are many core aspects of SEO that remain constant, some of them do change. However, this is never a case of tearing down what you’ve done: all the things that got you to the top of the SERPs can position you to take advantage of new search trends.

For example, the winners of the “near me” search revolution where those who had already done the work of strongly identifying their location in many ways. Maps, addresses, and accurate location references were all good practice before people were asking their phones for businesses near them. Now those same practices help them to appear in “near me” searches, sometimes with only minor tweaks. However, no one now will design a site without specifically trying to appear in “near me” searches.

Are You Looking for a Long-Term SEO Partner?

If you are looking to succeed at SEO, it’s best to think in the long-term and find a partner who can work with you through the entire process. At VEA Technologies, we have helped many customers build their way to the top of the SERPs and stay there. We also understand that your business can’t be put on hold while you wait to climb the rankings, and offerPPC advertising, which can be turned on for almost immediate results.

To learn more about how to successfully build a long-term SEO strategy, pleasecontact VEA Technologies today.

How to Choose a Digital Marketing Partner

Digital marketing is crucial to the success of business these days. It’s also become a complicated and potentially time-intensive operation.

To handle it properly, you might be looking for a digital marketing partner. But how do you make sure the person you trust with this part of your business is the right one to trust?

Here are the things you want to get when choosing a digital marketing partner.

Get the Services You Want

When you choose a digital marketing partner, you want to make sure that they offer the services your business needs, including creative services and advertising services. At the same time, you don’t want to pay for additional services you don’t need. Even if services are supposedly a la carte, the company’s emphasis on extraneous services will take resources away from the services your business needs.

So before you start looking for a digital marketing partner, take the time to define your needs in terms of services, such as:

- Web design
- Video production
- Branding and logo design
- SEO
- Pay-per-click (PPC) advertising
- Social media advertising
- Content marketing

If an agency is close to providing all your needs, but might be missing one or two things, it might be worth checking if they have connections to provide the missing services.

Get Proven Success in Your Industry

Why hire a digital marketing partner who doesn’t know your business? Or why would you choose one who has no record of success?

When choosing a digital marketing partner, check their website for testimonials. Look at the websites of their clients, and even check how well their clients appear on the search engines or in social media. Do they have good rankings and high engagement?

Some will tell you to base your decision on the marketing agency’s website and/or social media, but this is dubious. A digital marketing company that spends too much time and energy marketing themselves might not be serving their clients well. They might depend on a rotating clientele of unsatisfied customers. Or they might just be focused on growth. It’s the performance of their clients that really matters.

Get Responsiveness

You want to find a digital marketing partner who will respond to your concerns and needs. A digital marketing company will never be more responsive than when they’re courting your business. If they’re not responsive now, they won’t be responsive in the future. So if a company takes a long time to respond or doesn’t adequately answer your questions now, they might not be a good fit.

Don’t forget to check whether a company has responsiveness built into their business plans.

Get Actionable Promises

Beware of companies that make promises they can’t necessarily deliver. A digital marketing company should make promises based on what they can control, such as increased traffic to your website, improved time on the website, better rankings on search engines, etc. If they are making promises based on things that are outside their control, you should be suspicious.

It’s also better if a digital marketing partner makes a promise that includes a way of measuring SEO metrics, often called key performance indicators (KPI). Common KPI include:

- - Time on site
  - Unique visitors
  - Bounce rate
  - ost-per-click
  - Open rate for emails
  - Traffic source

Others might be relevant to your business. The key is that your digital marketing partner should make promises that you can measure.

Get a Reasonable Price

Of course you don’t want to pay more for digital marketing than you have to. This can make you less likely to choose a digital marketing partner who seems too expensive.

But you should also be suspicious of a digital marketing partner who seems too cheap. They might not have the skill or experience to deliver the results you’re looking for and count on their low cost to bring in clients.

Try to get a good value, not just a low cost.

Let Us Be Your Digital Marketing Partner

Are you looking for a skilled, experienced, and reasonably priced digital marketing partner? At VEA Technologies, we’re prepared to offer you the marketing services your company needs and get results you can measure.

To learn how we can help you, please contact us today for a quote.

Is It Expensive to Advertise on Facebook?

It Expensive to Advertise on Facebook?

There is no doubt that Facebook is one of the most popular activities in modern life

The site has more than 1.8 billion (yes, with a “B”) users that log onto the site every day. In the US, 63% of people age 12 and up–almost two thirds–are Facebook users. This makes Facebook a tantalizing medium for social media advertising, and people throw money at it, to the tune of $84 billion in advertising revenue in 2020.

The question is: is all that spending on Facebook ads worth it, or is Facebook playing us all for chumps?a lot of results yet.

How Much Does It Cost to Advertise on Facebook?

The truth is that it doesn’t necessarily cost much to advertise on Facebook. You can set your budget, so if you want a campaign that costs just a few bucks a day, you can set it up that way.

However, what you’re going to get for those few bucks will vary widely. As with other types of pay-per-click advertising, you’re entering an auction to bid for the opportunity to put your ad in front of Facebook users. How much you’ll bid at that auction depends on what options you choose.

You can choose to let Facebook decide how much you’ll bid on the impressions you’re going to get. In which case, it’ll try to get the best possible combination of engagements at a good price. Or you can choose to control your bid and put an upper limit on how much you’ll pay for an opportunity for engagement. Then Facebook will put you into relevant auctions until the bid goes over your stated maximum.

Estimates of the average cost per click (CPC) for a Facebook campaign range from $0.28 to $1.72. That’s obviously a huge range, just for the supposed average. Your CPC could be much more variable, from just a nickel to more than a sawbuck. How much your ad is going to cost you depends on:

- The quality of your ad
- The time of year
- The competitiveness of your market
- The precision of your audience

And how much that click is worth to you depends on your conversion rate. If you have a 2.5% conversion rate, you might be looking at $70 per conversion or more (and if your budget is just a few dollars a day, you might be weeks between conversions). That’s a great deal if you’re selling a $1200 water heater, but a terrible deal if you’re selling a $50 blender. On the other hand, with better targeting in a less competitive market, you might be able to get a conversion for $2 or less, which could be very profitable for your blender sales.

We Design and Monitor Successful Ad Campaigns on Facebook

If you are considering advertising on Facebook, we can help you get a successful campaign. We know how to set up your bids to reduce your CPC, how to target your audience to maximize your conversion rate, and how to combine the two to get the best return on investment (ROI) for your Facebook ad campaign.

Please contact VEA Technologies today to get started with Facebook and other types of social media and PPC advertising.

7 Strategies to Slash Your Bounce Rate

Is your website not producing the number of sales, list signups, or customers you want?

It could be the bounce rate. Bounce rate is a measure of how many people enter your site and then leave without visiting another page on your website.

Although bounce rate is not one of the behavior metrics that affects your SEO, it is an important metric for turning website visitors into customers. At a minimum, you know that if a person only visited one page on your site, they didn’t move to a contact page or cart page, and that means they left your site without taking the next step. Unless you’re getting a lot of calls from people who visit just one page on your site, reducing your bounce rate is critical to improving your website revenue, and we’ll show you how to do that.

Reduce Your Page Load Time

one of the most easily corrected problems that leads to high bounce rates is a page that loads slowly. The Internet is supposed to be fast, and when pages load slowly, people get frustrated and abandon your page before they ever even get there.

There are a number of utilities that can check the load time on your pages. But remember that load time is not just a single number. If the content or other specific elements load too slowly, potential customers can get frustrated and abandon your page too soon.

Be Mobile Friendly

Many people access websites through their phone. For an increasing number of users, this is becoming the primary way they reach the Internet. If your website isn’t designed for mobile users, they can get frustrated and leave your site without really engaging with your site or content.

With dynamic design, there is no excuse to not offer a responsive website that will adjust to mobile visitors. However, it’s a good idea to make sure your designer has tested your site with all the major platforms. And if you notice a high bounce rate with one platform, you should evaluate that one again.

Target the Right Keywords

Your SEO strategy can have a huge impact on your bounce rate. Keyword searches early in the buying process, often called informational searches, are associated with higher bounce rates.

That’s because in the early part of the search process, users are less inclined to browse around your website, looking for additional information or considering products. If you want to decrease your overall bounce rate, choose more topics that are late in the buying process.

And while we’re on the subject of keywords, it’s important to make sure the meta description of your page is not just compelling, but also relevant. The meta description is the short passage that appears under your web page topic on a search results page. A common source of bounces is when a visitor clicks on a page because of the meta description but finds out the page doesn’t cover the promised information.

Add Media

Another reason people bounce from your page is if it doesn’t look suitably professional or interesting. You can make your content more interesting and professional-looking by adding media such as:

Pictures
Video
Diagrams
Audio

All these types of content can help visitors engage with your website, increasing the likelihood that they’re going to visit other pages of your website, especially if the pictures and audio link people to other pages.

Use Better Linking Strategies

By definition, a bounce is someone who only visits one page of your site without visiting any others. If you use better linking strategies, you can get people to click on links to move to another page.

Most importantly, give website visitors a clear call to action early on. Tell visitors what you want them to do, and give them a clear path to do it.

In addition, provide internal links to other, relevant pages on your website. This could be blogs providing more details, your “about us” page, or “customers also bought” product links.

Include Testimonials and Customer Stories

People engage with stories. Seeing a brief blurb about how people benefit from your product or service will make people more likely to click to read more–or to click to your contact page. Combine this with media to make it even more engaging.

Write and Design Easy-to-Read Content

Finally, you want to make sure that your content isn’t the problem. Visitors to your site want content that is easy to scan and read. This means content that has:

Short paragraphs
Clear headings
Lists

If your content doesn’t include these features, visitors to your site are likely to be overwhelmed by big blocks of text and leave without clicking on another page.

Let Us Help You Get That Bounce Rate Down

If people are visiting your site and bouncing before really engaging with the content, we can help. We can help you design an attractive site and get compelling content that will drive visitors to stay on your site, click, and, ultimately, convert to customers. Check out some of the results we’ve gotten for other customers and please contact us today to learn how VEA Technologies can help you.

Where to Start With PPC Advertising

PPC is short for pay-per-click advertising. While organic SEO (search engine optimization) tries to get visitors to your website by creating content that will show up on the search engines, PPC gets people to your website by paying for each time a person clicks on an ad.

It’s a proven strategy for getting customers, and it’s potentially a very lucrative method for you to expand your online business. So how do you get started? That’s easy. Just answer these three questions to start designing a successful PPC strategy for your business.

Is PPC Right for You?

PPC advertising offers many advantages. First, it can immediately bring traffic to your website. Organic SEO can take months, even years, to develop a constant stream of visitors, but with PPC you can essentially turn on a tap and get visitors. Plus, it has the potential to identify and target visitors at any stage of the buying process, including those who are ready to put their money down right now. SEO is more random, and tends to work better with people who are in the early, information-gathering stages of the process. PPC also comes with highly detailed data, letting you precisely measure your ROI and make informed decisions about the campaign.

However, PPC does have disadvantages. Because it works fast, it has a steep learning curve, and the potential to lose a lot of money during the learning process. It also requires significant investment of both time and money. You need to design your ads to earn the right clicks to bring purchase-ready visitors to your website. And if you don’t do a good job at earning clicks, you might find your access to markets gets limited. Advertisers that perform poorly get charged more, have their ads demoted (shown less frequently), and can sometimes be banned from a platform.

If you want to do PPC, but don’t know how to do it, it’s best to let someone else manage your campaign.

Who Do You Hope to Reach?

Next, it’s important to decide who you’re trying to reach with your PPC advertising. Think first of the demographics of your ideal customers. You don’t always need to have a customer profile, but it’s not a bad idea. At a minimum, you should be able to describe your ideal customer if asked.

But also think about where in the buying process–like problem awareness, information gathering, narrowing alternatives, or purchase decision–you want to reach them. It’s tempting to try to always get people just when they’re ready to buy, but that’s not always the best strategy. First, it’s usually more expensive and more competitive to target PPC ads there. Second, you might make more sales if you target people earlier in the buying process and develop a relationship with them through your site. This is especially true for expensive products and services, where it’s important to develop customer trust before making a sale.

Where Do You Want to Reach Them?

As part of its targeting ability, PPC lets you choose exactly where you want to reach your potential customers. One option is paid search. In this type of PPC, you work with a search engine, giving them a list of keywords you want to appear for, and how much you’re willing to pay for a click from each of those keywords.

Programmatic and display ads are two variations of ads that show up on certain sites based on criteria that you set up. You’ve seen these ads at the top or side of content, sometimes even embedded in the content. The difference between these types of PPC ads is essentially how detailed are the audience selection parameters.

Social media advertisingtargets potential customers on social media platforms like Facebook , Twitter, and Instagram.

Retargeting ads follow customers who have considered products or services like yours. Your ads will show up in these customers’ browsers for days or weeks after they visit a like product site, depending on the parameters you choose.

You don’t have to choose just one place to target potential customers. But costs multiply quickly when you’re advertising across different locations, so it’s best to make sure you have an effective strategy for combining your advertising.

Let Us Start Your PPC Advertising Campaign

If you want to start a PPC advertising campaign that gets going quickly and yields near-immediate results, let VEA Technologies set up and run your campaign. We can talk to you about your goals and strategies, then design and implement a campaign that will achieve your goals. We can also integrate it with an SEO campaign that will benefit from your PPC and may eventually take over, bringing customers to your site for free.

To learn more about our strategy recommendations for you, please contact VEA Technologies today.