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Digital Marketing News, Insights, and More!

Stay up to date on the latest trends in the digital marketing space!

Whether you are a brick and mortar or a fully digital e-commerce store the need for a sound digital strategy is key to your success. Check out our many resources to brush up on your knowledge and take on the digital world! Visit our digital marketer blog regularly for updates.

7 Strategies to Slash Your Bounce Rate

7 Strategies to Slash Your Bounce Rate

Is your website not producing the number of sales, list signups, or customers you want? It could be the bounce rate. Bounce rate is a measure of how...

Where to Start With PPC Advertising

Where to Start With PPC Advertising

PPC is short for pay-per-click advertising. While organic SEO (search engine optimization) tries to get visitors to your website by creating content...

Website Behavior Metrics and How They Affect Your SEO Metrics

Search engine optimization (SEO) takes time. You build a site and hope that it will climb the rankings to become one of the most popular search...

Why WordPress Is Better for Your Business Than Wix or SquareSpace

If you are to survive in the modern marketplace, your business needs a website. The current pandemic has made it clear that the ability to...

Why and How You Should Do a Digital Marketing Audit

You might be happy with your current digital marketing. But are you sure you couldn't be doing better? Are all your marketing dollars being...

Getting the Most Out of Your Facebook Ads

Facebook remains the most popular social media platform. Unfortunately, it can also be a terrible sink for your advertising dollars. Here are some of the keys to running a successful Facebook ad campaign.

Google Ads and Diminishing Returns on PPC

Google Ads can be a great way to reach new potential customers. However, there’s a problem: it’s not always fully scalable. As with most advertising, pay-per-click (PPC) ads are subject to the law of diminishing returns