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PPC & Display Advertising

Driving paid traffic to your website that will actually convert. PPC and Display Advertising campaigns are what we do best.

Digital Advertising With A Return

Best Web Design Denver

A robust advertising plan with highly effective targeted keyword strategy

VEA takes a complete view of your marketing needs and builds a robust advertising plan that includes a highly effective landing page, targeted keyword strategy (including negative keywords and match types), and quality score – among many other factors.

We won’t lose sight of your campaign’s progress in a sea of others; we are committed to paying detailed attention to a small pool of clients, so we ensure no issues go overlooked and ads are successfully executed according to the agreed-upon strategy.

Results that speak for themselves.

A PPC or display ad campaign that isn’t properly planned and handled can mean throwing money at a marketing effort in vain. Take a look at the case study below to see how achieved our client’s goal of “increasing sales” through targeted PPC ads.


BLUE OX CASE STUDY

Pay Per Click Advertising

Goal Increase online sales. Blue Ox sells RV towing equipment directly to consumers as well as partners with 300+ dealers nationwide.
Plan Utilize PPC ad campaigns that targeted customers looking for RV towing equipment, coupled with a retargeting campaign to stay in front of leads for 60 days. This is particularly important in this industry where the customer buying cycle can be longer. We also adjusted website content in order to rank better organically for targeted search terms used during the “information gathering” stage. We used our keyword research to write blog posts on important topics.

Results:

  • SEO CheckIncreased Online Revenue by 43%Year Over Year
  • SEO CheckIncreased Transactions by 15%Year Over Year
  • SEO CheckIncreased Order Value by 35%Year Over Year
  • SEO CheckIncreased Site Traffic by 33%Year Over Year


CAICOS DREAM TOURS CASE STUDY

Pay Per Click Advertising

Plan: SEO campaign with monthly content creation. The content focused on providing useful information for Turks and Caicos travelers. We also utilized a Google Adword campaign aimed at targeting U.S. based Google searchers looking to book vacations or excursions in Turks and Caicos. In addition we re-targeted site visitors with pre-roll YouTube advertisements to stay in front of potential customers.

Results:

  • SEO CheckIncreased Online Revenue by 55%Year Over Year
  • SEO CheckIncreased Site Visitors by 48% Year Over Year
  • SEO CheckIncreased Organic Traffic by 20% Year Over Year

OUR APPROACH

We understand that paid marketing efforts require care and attention, instead of push-button implementation and infrequent check-ins. Most PPC agencies and large marketing corporations apply a templated approach to paid advertising strategies, but not us. We take a complete view of your marketing needs and build a robust advertising plan that strengthens your online presence in the long term, while also achieving short term success.

Some companies are ready to launch a full-scope and comprehensive ad campaign to promote a new brand or service, while others want to take a conservative approach to see what results are possible with paid search results ads or banner ads. VEA can help you determine the right strategy, depending on what spend you’re comfortable with and what kind of visibility you’d like to achieve. Our marketing team can create a pitch-perfect message and campaign for your brand, increasing views, impressions, and conversions.
Your campaign is launched with your goals in mind and customized based on highly-searched keywords. We create a search ad and display ad campaign that reaches the right audience and in targeted areas. Our copywriting and marketing teams are responsible for creating compelling ad copy and landing pages that promote conversions. VEA is your trustworthy source for full-scope paid search and display ads that work the way you need them to.
We keep a close eye on your campaign’s success and performance. If you’ve tried to run your PPC or display ad accounts yourself, you understand how much of an undertaking this can be. Rely on our professional team to closely monitor your ads and ensure that all components of the campaign are working as designed. With close attention to detail, we can make adjustments as needed to avoid wasting valuable marketing resources and to improve conversions, clicks, and leads.

What is PPC?

 

PPC, or pay-per-click, is represented by the ads you see at the top of a search results page. You may have scrolled past them before, or you may frequently click on them, but they are always at the top of results – and sometimes at the bottom or in results on the map. If you typed a Google search for “best pizza restaurant near me,” you’d likely see three (or more) advertisements on top of the organic search results, each marked with a small box labeled “ad.”

Also sometimes referred to as Google Ads (formerly Adwords – the tool used to manage your paid search advertisements), PPC is an excellent complement to organic search efforts and is specifically designed to let you cherry-pick the location, time, and terms used to target your ads to potential viewers. You pay only when someone clicks on your ad. A well-executed PPC plan allows you to put your name, brand, and message out to a specific audience – who may not otherwise be aware of your product or services – in an area of excellent visibility.

What are Display Ads?

 

Display advertisements may be more familiar to internet users than other types of paid advertising – these are the banners you see on news websites, blogs, and Youtube (among many others); just about all sites on the internet feature some sort of banner advertisements. Display ads are designed to work with PPC, so your banners are placed on sites that are most relevant to a user’s search queries. When a user clicks on a site displayed in search results for their query, your advertisement can be placed on that site itself.
Display ads with clear messaging and a powerful call-to-action can be an effective way to promote brand awareness and loyalty. As with paid search results ads, we can customize your display ads to target certain geographic areas and times of the day.

“VEA Technologies goes above and beyond to make sure their clients are satisfied and able to run their businesses as efficiently and effectively as possible. They truly care about their clients and it shows! Thanks for building me an amazing website VEA!” – Krissy Ostermiller, Founder
“After two websites renovated through VEA, we are stoked small business owners! Took our homemade WP sites and put them through EXTREME MAKEOVER! Now our site matches our personalities! Jerid and the developers are in constant communication and great about working out all my requests.We get compliments about the site repeatedly.” – West Shirley, Owner, DJ West
“Clint Macklin and the team at VEA are wonderful to work with! They are very professional, creative, and responsive. They really take the time to get to know each client and their business, and are extremely proficient in helping them achieve their goals. I highly recommend VEA Technologies, and I look forward to a long and productive relationship with them. In a nutshell, they are the BEST!” – Cheryl Ilov, CEO/Founder, Cheryl Ilov International
“VEA Technologies is a leader in website design, maintenance, capture, and exposure. They sat down with me and completely personalized my website while also optimizing it for web based searches. Their service was personal and not to mention affordable. I know many website owners who wish they had used someone else for design, I am NOT one of them!” – Joe Moore, CEO/Founder, Jumbo Joe Mortgage

Contact Us Today!

 

Reach out to our team at VEA Technologies to learn more about the differences that make our team your most powerful ally in creating, developing, and marketing a sophisticated new website.

We have decades of experience as top web designers and developers in Denver and use this advantage to help your business succeed. It’s time to bridge the gap between your brand and your customers. Send us message today!

Or give us a call: (720) 513-2353