Digital Advertising With A Return
PPC, or pay-per-click, is represented by the ads you see at the top of a search results page. You may have scrolled past them before, or you may frequently click on them, but they are always at the top of results – and sometimes at the bottom or in results on the map. If you typed a Google search for “best pizza restaurant near me,” you’d likely see three (or more) advertisements on top of the organic search results, each marked with a small box labeled “ad.”
Also sometimes referred to as Google Ads (formerly Adwords – the tool used to manage your paid search advertisements), PPC is an excellent complement to organic search efforts and is specifically designed to let you cherry-pick the location, time, and terms used to target your ads to potential viewers. You pay only when someone clicks on your ad. A well-executed PPC plan allows you to put your name, brand, and message out to a specific audience – who may not otherwise be aware of your product or services – in an area of excellent visibility.
What are Display Ads?
Display advertisements may be more familiar to internet users than other types of paid advertising – these are the banners you see on news websites, blogs, and Youtube (among many others); just about all sites on the internet feature some sort of banner advertisements. Display ads are designed to work with PPC, so your banners are placed on sites that are most relevant to a user’s search queries. When a user clicks on a site displayed in search results for their query, your advertisement can be placed on that site itself.
Display ads with clear messaging and a powerful call-to-action can be an effective way to promote brand awareness and loyalty. As with paid search results ads, we can customize your display ads to target certain geographic areas and times of the day.
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