Digital Advertising With A Return
A robust advertising plan with highly effective targeted keyword strategy
VEA takes a complete view of your marketing needs and builds a robust advertising plan that includes a highly effective landing page, targeted keyword strategy (including negative keywords and match types), and quality score – among many other factors.
We won’t lose sight of your campaign’s progress in a sea of others; we are committed to paying detailed attention to a small pool of clients, so we ensure no issues go overlooked and ads are successfully executed according to the agreed-upon strategy.
Results that speak for themselves.A PPC or display ad campaign that isn’t properly planned and handled can mean throwing money at a marketing effort in vain. Take a look at the case study below to see how achieved our client’s goal of “increasing sales” through targeted PPC ads.
BLUE OX CASE STUDY
Pay Per Click Advertising
Goal Increase online sales. Blue Ox sells RV towing equipment directly to consumers as well as partners with 300+ dealers nationwide.
Plan Utilize PPC ad campaigns that targeted customers looking for RV towing equipment, coupled with a retargeting campaign to stay in front of leads for 60 days. This is particularly important in this industry where the customer buying cycle can be longer. We also adjusted website content in order to rank better organically for targeted search terms used during the “information gathering” stage. We used our keyword research to write blog posts on important topics.
- Increased Online Revenue by 43% Year Over Year
- Increased Transactions by 15% Year Over Year
- Increased Order Value by 35% Year Over Year
- Increased Site Traffic by 33% Year Over Year
CAICOS DREAM TOURS CASE STUDY
Pay Per Click Advertising
Plan: SEO campaign with monthly content creation. The content focused on providing useful information for Turks and Caicos travelers. We also utilized a Google Adword campaign aimed at targeting U.S. based Google searchers looking to book vacations or excursions in Turks and Caicos. In addition we re-targeted site visitors with pre-roll YouTube advertisements to stay in front of potential customers.
- Increased Online Revenue by 55% Year Over Year
- Increased Site Visitors by 48% Year Over Year
- Increased Organic Traffic by 20% Year Over Year
OUR APPROACHWe understand that paid marketing efforts require care and attention, instead of push-button implementation and infrequent check-ins. Most PPC agencies and large marketing corporations apply a templated approach to paid advertising strategies, but not us. We take a complete view of your marketing needs and build a robust advertising plan that strengthens your online presence in the long term, while also achieving short term success.
What is PPC?
PPC, or pay-per-click, is represented by the ads you see at the top of a search results page. You may have scrolled past them before, or you may frequently click on them, but they are always at the top of results – and sometimes at the bottom or in results on the map. If you typed a Google search for “best pizza restaurant near me,” you’d likely see three (or more) advertisements on top of the organic search results, each marked with a small box labeled “ad.”
Also sometimes referred to as Google Ads (formerly Adwords – the tool used to manage your paid search advertisements), PPC is an excellent complement to organic search efforts and is specifically designed to let you cherry-pick the location, time, and terms used to target your ads to potential viewers. You pay only when someone clicks on your ad. A well-executed PPC plan allows you to put your name, brand, and message out to a specific audience – who may not otherwise be aware of your product or services – in an area of excellent visibility.
What are Display Ads?
Display advertisements may be more familiar to internet users than other types of paid advertising – these are the banners you see on news websites, blogs, and Youtube (among many others); just about all sites on the internet feature some sort of banner advertisements. Display ads are designed to work with PPC, so your banners are placed on sites that are most relevant to a user’s search queries. When a user clicks on a site displayed in search results for their query, your advertisement can be placed on that site itself.
Display ads with clear messaging and a powerful call-to-action can be an effective way to promote brand awareness and loyalty. As with paid search results ads, we can customize your display ads to target certain geographic areas and times of the day.
Contact Us Today!
Reach out to our team at VEA Technologies to learn more about the differences that make our team your most powerful ally in creating, developing, and marketing a sophisticated new website.
We have decades of experience as top web designers and developers in Denver and use this advantage to help your business succeed. It’s time to bridge the gap between your brand and your customers. Send us message today!