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Case Study

MAD RAMPS

A NEW WAY TO TRANSPORT YOUR ATV OR SNOWMOBILE

Goal

MAD Ramps came to us with the goal of increasing their online sales. MAD Ramps sells ATV & Snowmobile Ramps to outdoor enthusiasts nationwide. The ultimate goal was to increase online sales through the use of digital marketing.

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MAD Ramps digital advertising case study

PLAN

Utilize a Google Search Ads campaign to target searchers looking for ATV/Snowmobile truck ramps. We would couple that with a Display and Facebook advertising ad campaign that would retarget site visitors for the next 30 days. A key to the campaign was the use of video to fully show the capabilities of the ramp and show consumers how easy it was to set up and use.

We also utilized a SEO Search Engine Optimization strategy site wide with the aim of ranking higher on the search engines so MAD Ramps could get more clicks from organic traffic looking for ATV/Snowmobile Ramps. In addition we launched a content campaign aimed at targeting search terms people would be using during the “information gathering” stage and created blogs for those specific searches.

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Google Search Ads

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Pay Per Click

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Brand Development

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Website Design & Development

THE RESULTS

The results for MAD Ramps were impressive. The Google AdWords campaign effectively targeted searchers looking for ATV and snowmobile ramps, while the Display and Facebook ads successfully retargeted site visitors. The use of video was particularly impactful, demonstrating the ramp’s capabilities and ease of use, which resonated well with consumers. The SEO Strategy led to higher search engine rankings, driving more organic traffic to the MAD Ramps website. Additionally, the content campaign attracted potential customers during the “information gathering” stage with targeted blogs. These combined efforts resulted in a significant increase in online sales and enhanced brand visibility for MAD Ramps.

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Increase in Online Revenue Year Over Year

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Increase in Site Visitors Year Over Year

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Increase in Conversion Rate Year Over Year

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"I can’t recommend these guys enough. Very professional and always on top of things. Since working with them, we’ve seen an enormous increase in site traffic and page rankings. We also use them for digital advertising and would highly suggest them to anyone.”

Lloyd Lee - General Manager