Google Analytics 4 (GA-4) is Google’s latest analytics platform that has been designed to provide more advanced analytics and insights than ever before.

It’s the perfect solution for businesses and organizations that want to gain deeper insights into their marketing campaigns and website performance. Implementing GA-4 and setting up conversion tracking with Google Tag Manager (GTM) is essential for understanding the effectiveness of your campaigns and website.

There are mixed reviews within the marketing community as there are some obvious advantages to GA-4, but many prefer the familiarity of visualizing and researching data within the existing Analytics platform. The new version is intended to showcase information in a more useful way than just showcasing facts and statistics.

One of the main advantages of Google Analytics 4 is its ability to provide more detailed insights into your website’s performance. You can track user behavior, page views, page performance, and more. This data can then be used to optimize your website’s content and design for maximum user engagement. GA-4 also allows you to track the source of website visitors, so you can determine which channels are the most effective for driving traffic.

Google Tag Manager and GA-4

Google Tag Manager (GTM) is a great tool to use in conjunction with GA-4. It helps you set up and manage tracking tags for your website. This allows you to track events, such as clicks, page views, and form submissions. With GTM, you can easily create and update your tracking tags without having to update your website’s code. This makes it easier to track changes in user behavior and measure the effectiveness of your campaigns. Conversion tracking is an important aspect of any website. It allows you to measure the success of your campaigns and determine which strategies are effective. With the combination of GTM and GA-4, you can easily set up conversion tracking to measure the performance of your website.

This is key for understanding how visitors interact with your website and which strategies are driving the most conversions. One of the biggest advantages of using GA-4 and GTM for conversion tracking is the ability to track different types of conversions. You can track purchases, downloads, form submissions, and more. This is especially useful for e-commerce websites that need to track customer purchases. With GA-4 and GTM, you can also track which campaigns are driving the most conversions. This will allow you to focus your efforts on the most successful strategies.

Get In-Depth Insights

Setting up GA-4 and GTM for conversion tracking is a great way to get more in-depth insights into your website’s performance. It allows you to measure the effectiveness of your campaigns and website, so you can make the necessary changes to improve your website’s performance. Implementing GA-4 and setting up conversion tracking with GTM is essential for any business or organization that wants to maximize the return on their digital marketing efforts.

Contact VEA Technologies

Contact VEA Technologies for support if you need help converting your website analytics tracking from Universal to GA-4.