Digital Marketing Case Study: Red River Fabrication
Fabrication, Architectural Metals & Building Products
The Fire Inside is the Red River Difference
Red River is a fabrication company in Gillette, Wyoming. They pride themselves on working with clients on negotiated, proprietary or confidential projects where they are involved from design stage to start up, so they wanted to make sure their new website reflected these values.
WordPress Design and Development
When designing a new website, where do you start? We start with our client Discovery Questionnaire. There is no way we are ever going to provide a client with a successful website if we don’t know and understand their brand and what they need their website to accomplish for them. This was no exception with the Red River website redesign. Through our discovery process we learned that Red River offers unique products and services to industries like Oil and Gas, Commercial and Public Works, Minerals and Elements as well as Power Generation. We knew our design needed to appeal to these industries. One of the ways we accomplished this was through the creation of custom icons that communicated Red River’s unique services to the target audience. We also recognized that many of the people in these industries are often in the field and not at their desk, so as with all of our websites, we made sure to create a premium mobile phone experience as well as for desktops, laptops and tablets. The result is a custom-built website with strong branding, but still easy to edit and maintain for the folks at Red River.
“We came to VEA Technologies because the website we had was from a template, so it looked pretty generic. The site didn’t reflect the level of excellence that we put into everything we do here at Red River. Matt did an awesome job in creating a new look and feel for the site that we are now proud to have representing our business to the world. I would highly recommend the VEA team to anyone who’s looking to elevate their brand.” – Reilly Sasse – CEO, Red River
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