When designing a new website, where do you start? We start with our client Discovery Questionnaire. There is no way we are ever going to provide a client with a successful website if we don’t know and understand their brand and what they need their website to accomplish for them. This was no exception with the Red River website redesign. Through our discovery process we learned that Red River offers unique products and services to industries like Oil and Gas, Commercial and Public Works, Minerals and Elements as well as Power Generation. We knew our design needed to appeal to these industries. One of the ways we accomplished this was through the creation of custom icons that communicated Red River’s unique services to the target audience. We also recognized that many of the people in these industries are often in the field and not at their desk, so as with all of our websites, we made sure to create a premium mobile phone experience as well as for desktops, laptops and tablets. The result is a custom-built website with strong branding, but still easy to edit and maintain for the folks at Red River.