Increase Online Revenue with SEO and PPC
Blue Ox Case Study
Services Utilized:
SEO
Goal
Blue Ox came to us with the goal of increasing their online sales. Blue Ox sells RV towing equipment online and partners with 300+ dealers nationwide. Not only did they want to increase direct online sales but they also wanted to increase overall brand exposure and increase their market share.
Plan
Utilize a Google Adword campaign to target searchers looking for RV towing equipment. We would couple that with a Display and Facebook advertising ad campaign that would retarget site visitors for the next 60 days. This is particularly important in this industry where the customer buying cycle can be longer.
We also utilized a SEO campaign with the aim of ranking higher on the search engines so Blue Ox could get more clicks from organic traffic looking for RV towing equipment. In addition we launched a content campaign aimed at targeting search terms people would be using during the “information gathering” stage and created blogs for those specific searches.
Results
82% Increase in Online Revenue Year Over Year
Year Over Year
66% Increase in Transactions Year Over Year
Mike Hesse
Blue Ox
Top digital agency
Top digital agency
Top web designer
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