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Blue Ox Case Study

The nation’s leader in RV towing equipment

Results

Increased Year Over Year Online Revenue 43%

Increased Year Over Year Transactions 15%

Increased Year Over Year Order Value 35%

“Jerid and the VEA team have done a fantastic job of making all of my businesses more visible on the web. All market segments have seen growth in sales. We plan to partner with VEA for a long time.”

– Mike Hesse, Owner

Services Utilized

Search Engine Optimization

Google Search Ads

Google Display Ads

Facebook Advertising

Goals

Blue Ox came to us with the goal of increasing their online sales. Blue Ox sells RV towing equipment online and partners with 300+ dealers nationwide. Not only did they want to increase direct online sales but they also wanted to increase overall brand exposure and increase their market share. 

Plan

Utilize a Google Adword campaign to target searchers looking for RV towing equipment. We would couple that with a Display and Facebook advertsing ad campaign that would retarget site visitors for the next 60 days. This is particularly important in this industry where the customer buying cycle can be longer.

We also utilized a SEO campaign with the aim of ranking higher on the search engines so Blue Ox could get more clicks from organic traffic looking for RV towing equipment. In addition we launched a content campaign aimed at targeting search terms people would be using during the “information gathering” stage and created blogs for those specific searches.

Results

Blue Ox has significantly increased direct online sales along with indirect sales through their various dealers. Organic traffic has increased substantially to the site through the content marketing campaign and SEO optimization.

 

Highlights:

  • Increased Year Over Year Online Revenue 43%
  • Increased Year Over Year Transactions 15%
  • Increased Year Over Year Order Value 35%
  • Increased Year Over Year Site Traffic 33%

 

 

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