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Increase Online Revenue with SEO and PPC

Blue Ox Case Study

Services Utilized:

Google Search Ads
Google Display Ads
Facebook Advertising

SEO

Goal

Blue Ox came to us with the goal of increasing their online sales. Blue Ox sells RV towing equipment online and partners with 300+ dealers nationwide. Not only did they want to increase direct online sales but they also wanted to increase overall brand exposure and increase their market share.

Plan

Utilize a Google Adword campaign to target searchers looking for RV towing equipment. We would couple that with a Display and Facebook advertsing ad campaign that would retarget site visitors for the next 60 days. This is particularly important in this industry where the customer buying cycle can be longer.

We also utilized a SEO campaign with the aim of ranking higher on the search engines so Blue Ox could get more clicks from organic traffic looking for RV towing equipment. In addition we launched a content campaign aimed at targeting search terms people would be using during the “information gathering” stage and created blogs for those specific searches.

Results

43% Increase in Online Revenue Year Over Year
35% Increase in Order Value
Year Over Year
15% Increase in Transactions Year Over Year
“Jerid and the VEA team have done a fantastic job of making all of my businesses more visible on the web. All market segments have seen growth in sales. We plan to partner with VEA for a long time.”

Mike Hesse

Owner
Blue Ox

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